The Best PR Firms - TechNewswires Releases PR Mobile App to Help Companies Identify the Top PR Firms for Any Budget
New York, NY, July 21, 2017 (Newswire.com) - The aggregate source for tech news, TechNewswires, has just launched the first PR app designed to help business owners identify the best PR firms for their budget and industry.
The PR App is a curated list of the top PR firms in financial, healthcare, not-for-profit, service sector/retail and technology based on the firms' media placements, media expertise and budget.
"When we began developing the PR app, we thought this could be a free tool to help our readers. We quickly realized there was no definitive source for identifying the best PR firms. We also realized PR firms promise the world, but when it comes down to publicity, only a handful of PR firms actually deliver consistent media placements."
Alexa Eskenazi, Developer, The PR App
As part of their selection process, researchers with TechNewswires scoured the web and popular industry PR trades like The Holmes Report and O’Dwyer’s, looking for PR firms in different industries. They curated that list down to the top PR firms in different industries and separated by budgets - small, medium and large.
Technewswires reviewed PR firms across the country, but much of their research focused on firms located in New York, San Francisco, Los Angeles, Chicago and Miami - cities with the largest number of PR firms.
The PR App breaks down the best PR firms into 20 groups — boutique, small, medium and large firms serving each of the five industries.
TechNewswires did not receive any compensation from the PR firms named in The PR App. The app provides objective recommendations based on its interaction with PR firms from across the country.
Who are the Best PR Firms in Tech?
TechNewswires compared and contrasted that list of PR firms against media placements their teams secured for clients. The public information was compiled from press releases that were distributed by the PR firms on behalf of their clients.
In addition, researchers with TechNewswires rated press releases distributed by PR firms and weighted them based by news coverage. An additional weighted scale was given to PR firms based on creativity and substance, along with the influential news organizations that publicized their clients.
The developer behind The PR App and lead researcher for TechNewswires, Alexa Eskenazi, said their team quickly realized there was no vetted source to identify the best PR firms that had a consistent track record.
"When we began developing the PR app, we thought this could be a free tool to help our readers," said Eskenazi. "We quickly realized there was no definitive source for identifying the best PR firms. We also realized PR firms promise the world, but when it comes down to publicity, only a handful of PR firms actually deliver consistent media placements. Of course, our curated selection is based on our research but we hope this free tool helps our readers as they begin thinking of PR."
The Best PR Firms for Medium Sized Budgets
In addition to breaking down PR firms by industry, the PR App also separates PR firms by budgets.
For example, in the tech industry users describe their PR budget and follow the tabs that lead to the best PR firms in their price range. The monthly budget options are: Less than $1500; $1500-$3500; $3501-$5500; $5501-$8500; More than $8500.
Users are then matched with a list of personalized PR firm recommendations based on their business, industry and budget. Each recommendation is accompanied by an explanation on why the firm is a good match.
For businesses that have a PR budget of $5501 to $8500, the PR App will take you to the Mid-Sized Tech PR firms with options that include Macias PR based in New York, LaunchSquad based in New York and Method Communications located in San Francisco.
Macias PR was founded in 2009 by Mark Macias. He is a former Executive Producer with NBC, Senior Producer with CBS in New York and current PR contributor with CNBC. Macias told TechNewswires he thinks the PR app could provide valuable insight to businesses who don't know much about public relations.
"Anyone can put up a website these days and claim they are a PR firm," Macias said. "Every week, I hear from business owners who say they had a bad experience with their last PR firm. It's so important to research your PR firm. Don't fall for a great sales person who knows how to sell accounts. Speak with the media strategist who will lead and develop your media campaign. Do your homework."
Edelman was named one of the best large tech PR firms in The PR App. Edelman has over 450 practitioners in nearly 30 countries that specialize in tech alone. It’s the largest PR firm in the world and uses its size to its advantage.
Ask a Publicist any PR Question in the PR App
The PR App also has an interactive component that allows users to ask a PR expert any question on public relations or the media. Eskenazi says TechNewswires forwards those questions to the appropriate PR expert.
"TechNewswires is bombarded with bad press releases everyday from PR firms, trying to get coverage for their clients," said Eskenazi. "There are so many bad PR firms pushing terrible ideas. If you want to hire a good PR firm, we hope the PR app will give you guidance so you don't waste money. We'll forward your question to one of our trusted sources."
PR Advice from the PR Experts
PR experts from different industries also share their best practices with The PR App, and it contains video blogs from experienced publicists, covering topics ranging from how to negotiate with your PR firm to how to measure whether a PR campaign is successful.
The free app is available for download on both iPhone and Android devices.
Source: TechNewswires
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