The 6th Annual Edition of the Report: E-Marketing Insights in Egypt

Giza, Egypt, December 16, 2015 (Newswire.com) - Company's annual report includes extensive analysis of Facebook users, the largest internet community used by Internet users in Egypt, and this year's edition will contain also a detailed study of internet users’ interaction to online advertising.

This report draws its importance from the ever evolving importance of the internet as a must-to-adopt tool for marketing purposes. The growing reach and importance of the internet in Egypt can previewed via two main indicators:

Ø  48 + million internet users, more than 50% of Egypt’s population

Ø  27+ million Facebook users, more than 30% of Egypt’s population

The report provides extensive analysis of Facebook users, three main observations could be highlighted here:

    Egypt ranks the 14th worldwide in terms of the number of Facebook users, and the first among Arab countries.

    52% of the Facebook users in Egypt are younger than 25 years, and those who are aged 18 years are the largest single-year group using Facebook.

    35% of the Facebook users in Egypt are females, while this percentage gets higher to 40% among the users below 25 years old.

And in line with overwhelming need to study to Egyptian users’ online behaviors and attitudes specifically towards the online advertisements. eMarketing Egypt had decided to conduct the first survey fully dedicated to meet this need; this study is run in cooperation with a set of esteemed companies and organizations.