Thalia & Gibson Announce a New Line of Co-Branded Guitar Accessories
PLEASANT HILL, Calif., July 18, 2019 (Newswire.com) - Thalia Brands announced today that they have entered into a multi-year, global licensing agreement with Gibson Brands, Inc. Under the agreement, Thalia will design, manufacture and market a line of guitar accessories and lifestyle products that incorporate Gibson brand assets. The lineup of new products will be on display inside of the Gibson booth at Summer NAMM show that starts today in Nashville, Tennessee.
“The opportunity to collaborate with Gibson on a line of Gibson-specific designs of our products is a dream come true,” says Chris Bradley, Founder & CEO of Thalia. “I have played Gibson guitars for nearly 30 years and I have always been a true fan of their craftsmanship, design and attention to detail. Gibson fans are going to love what we have coming,” added Bradley.
Thalia has ambitious plans for the roll-out and is launching eleven new Gibson guitar capos this week which include classic Gibson fretboard markers as well as other iconic Gibson details like the Hummingbird and Les Paul signature. Additionally, the company is launching over a dozen new exotic wood phone case models that include mother of pearl inlays of the Gibson logo along with other classic details. The entire Gibson by Thalia Collection is available now at GibsonbyThalia.com.
“We are thrilled to enter into this collaboration with Thalia, a family run business that shares the same values we have at Gibson, centered around American hand-made, high quality products”, said Cesar Gueikian, Chief Merchant Officer of Gibson Brands. “There are many parallels between how Chris and Thalia started their journey to how Orville Gibson started 125 years ago in his workshop; we are looking forward to a collaborative future,” added Gueikian.
Thalia Brands, Inc. is a premium guitar accessories and lifestyle brand that designs and manufacturers obsession-worthy accessories for guitar players. Thalia is known for making quality products that truly delight and amaze in every aspect of their design. From capos and picks to lifestyle products like exotic wood phone cases, Thalia is focused on the guitar player lifestyle. Thalia is based in Pleasant Hill, California and sells globally through its website thaliacapos.com
Gibson Brands, the world's most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger and Gibson Pro Audio division brands Cerwin Vega, KRK Systems and Stanton. Gibson Brands is dedicated to quality, innovation and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.
Source: Thalia Brands, Inc.