Technology Solves Isolation Issues for Senior Citizens During COVID-19 Quarantines

SEO411, a Houston-based digital marketing agency, has helped broker a solution to help senior citizens spend time with their families during the COVID-19 quarantines. "We were heartbroken by the streams of seniors having to talk to their loved ones through windows at senior care facilities," said Beth Guide, President of "This struck a real nerve with us and it seemed that it needed an immediate solution," Guide continued.

The company recently matched clients Data Projections, Inc. and The Senior Estate Concierge in hopes to find the solution for seniors. Data Projections was asked if it could take its collaboration solution for business and retrofit it for a nursing home, and the company answered the call by creating a solution specifically for the situation. "Once the solution was crafted, we reached out to another of our clients, Senior Estate Concierge, and asked them to help us find a senior care facility," Guide said.

Belmont Village Senior Living Community embraced the idea and saw this as solving multiple problems, not only in the pandemic but as a long-term solution for memory care patients. "The pandemic has caused the need for businesses to pivot and this is a great example of how a business historically focused on business and K-12 solutions pivoted to connect seniors with friends and family in real time via their state-of-the-art portable, user-friendly, and touch-free digital technology. This global health crisis is causing small businesses to reevaluate execution," said Guide. SEO411 encouraged its client to think out of the box which, in this case, meant connecting family and loved ones.

"Not only did this open up a potential new stream of future revenue for our client but, more importantly, we paved the way to serve one of the most at-risk and sometimes marginalized segments of our population during their time of need," concluded Guide.

About SEO411:

SEO411 is a full-service digital marketing agency that has served the Houston area for more than 20 years. Their services include SEO, social media, Houston web design and development, and SEM. They work with clients to develop, host, promote, and rank websites, as well as provide turnkey IT solutions for small and mid-sized businesses. Visit to learn more.



Categories: Business Technology

Tags: collaboration, digital marketing, senior citizens

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