Taxi Studio and Carlsberg Win Big at the DBA Design Effectiveness Awards 2018
BRISTOL, England, February 26, 2018 (Newswire.com) - Taxi Studio and Carlsberg win big at the DBA Design Effectiveness Awards 2018
Carlsberg and Brand design agency, Taxi Studio, take not only Gold, but the prestigious and sought after Grand Prix Award, at the 2018 DBA Design Effectiveness Awards – making the rebrand of Carlsberg EXPØRT the most commercially effective design project of 2017.
Here at Taxi, we're devoted to delivering commercial success for our clients, which is why this win is such a huge deal. We're over the moon and hope you'll join us in cracking open a bottle of EXPØRT so we can all celebrate, the Danish way.
Alex Bane, Founder & Creative Partner, Taxi Studio
The rebrand defined the Carlsberg EXPØRT strong new proposition, winning back the hearts and minds of drinkers, retailers and Carlsberg’s own people with Scandinavian inspired design rooted in its unique Danish heritage.
Taxi’s Co-Founder and Creative Partner, Spencer Buck, comments “We’re absolutely over the moon to have won the DBA Gold and Grand Prix Awards alongside our fearless Carlsberg partners. Delivering commercial success is at the heart of everything we do at Taxi, which is why this is such a huge deal. This double win is the crowning moment for a hugely successful project and a perfect example of how courage and collaboration delivers great success."
The Design Effectiveness Awards recognise designs that have had tangible and measurable impact on business success.
This is something Taxi’s Danish redesign achieved beyond a shadow of a doubt, delivering a 19% increase in gross profit and a 9% improvement in Carlsberg’s perception as more stylist vs. competitor brands. The rebrand also helped EXPØRT secure 10,000 new distribution points following re-listings in five major super markets and a wider halo effect is being felt by the Carlsberg brand.
“Carlsberg Expørt winning Gold at the DBA Design Effectiveness Awards, was a joy and picking up the Grand Prix was an absolute privilege.” echoes Lynsey Woods, Marketing Controller at Carlsberg. “This project was an honour to work on, taking Expørt back to its roots and showcasing this quality brew in all its Danish glory and I can’t think of a better team to have had by our side on this journey than Taxi Studio. No egos – they are energetic, dynamic and collaborative; pure and simple, they produce great work”
This win comes as the latest in a string of awards EXPØRT has picked up over the past year, including a Pentaward, Fab Award, Transform Award and a Roses Creative Award.
A bit about Taxi Studio:
We’re the fearless creative agency that’s dedicated to getting brands noticed. We deliver world-class ideas – whatever it takes, wherever it takes us. Our diverse skillset attracts a wide variety of clients, from global household names to start-ups. Please visit our website ( http://www.taxistudio.co.uk ) to get more of a flavor for who we are and what we do. And if you’d like any more information about this project, or us, please call or email Taxi’s Creative Partner & Founder, Spencer Buck:
A bit about THE DBA DESIGN EFFECTIVENESS AWARDS
Entered jointly by client and designer, the DBA Design Effectiveness Awards are an annual event that provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur.
The shortlisted winners have been selected through two rigorous rounds of judging, by a panel made up of design and marketing heads from leading brands and organisations.
The 2018 winning case studies prove that design can drive growth in global businesses, bring brands to life experientially, stimulate brands, businesses and initiatives back to growth and prove its power to persuade and be a critical enabler for competitive advantage.
Nowhere is the quality and e effectiveness of the design industry’s o er more evident than across the winning case studies in the DBA Design Effectiveness Awards. They prove why now, more than ever, design is a sound commercial investment.
Contact information:
- Alex Bane
- +44(0)117 971 3587
- alex@taxistudio.co.uk
- Twitter @taxistudio
Source: Taxi Studio
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