TapClicks Launches New Technology Partnership With Tableau Software

Technology Partner

TapClicks, a world-class marketing analytics and reporting platform, announces a technology partnership with Tableau Software, the world leader in Business Intelligence (BI) and visualized analytics. The connection lets users of both platforms report and analyze their TapClicks data within their Tableau BI dashboards.

The Tableau partnership extends the reach of TapClicks marketing data by bringing together previously siloed and obscured information. Marketing teams aggregate and report on their marketing data in TapClicks; data science and business intelligence professionals can then pull the TapClicks marketing data into their Tableau dashboards to analyze more of the company’s business data in a single space.

The technology partnership is particularly helpful for enterprise and agency businesses who rely heavily on private and SaaS data stores visualized in BI software, and any company who needs a scalable way to collect and make marketing data available for analysis within Tableau alongside other business-critical data like financial information and CRM records. The connection bypasses the need for IT oversight and cleansing on marketing data, making it instantly available in Tableau without needing to pass through IT on its way to data science.

TapClicks offers connections to over 170 data sources with reporting on over 4000 metrics. Marketers can track and report on metrics across their campaign and client efforts from SEO, social, display, programmatic, calls, appointments, and much more within the TapClicks marketing operations platform. Accessing this data within Tableau exposes that data to business operation professionals, giving them the cross-team context that enables faster and more insightful decisions.

Tableau gives TapClicks Elite users access to any data source connected within TapClicks including Instant On, Import Wizard, and special partner connections. In addition, users can access all clients and client groupings and up to 20 data columns per data source for each TapClicks instance. Data columns include both text and metric fields that give users control over how to present their data.

Ultimately, the Tableau partnership removes the barriers to analysis within marketing and places marketing data squarely within the larger enterprise business operations conversation.

About TapClicks
TapClicks, Inc. is a leading marketing technology company and marketing dashboard and reporting provider for agencies, media companies, brands, and enterprises. Its new, fully integrated marketing operations platform includes an order entry and proposal generator, enhanced workflow and task management, insightful analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. Today, TapClicks delivers over 1,000,000 marketing dashboards to over 10,000 brands and over 3,500 media companies and agencies worldwide.  TapClicks was founded in 2009 and has offices in Europe, Latin America, and across the globe in addition to its Silicon Valley headquarters. For more information, please visit https://www.tapclicks.com.

PR Contact
Jon Henshaw

Source: TapClicks, Inc.

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