Talented London Underground Buskers To Perform At Andaz Hotel
The Andaz Liverpool Street hotel has teamed up with Transport for London to offer its customers 'Music from the Underground' at the Catch Champagne Bar from the evening of 13th April.
Online, March 29, 2011 (Newswire.com) - The Andaz Liverpool Street hotel has teamed up with Transport for London to offer its customers 'Music from the Underground' at the Catch Champagne Bar from the evening of 13th April.
Buskers who usually perform at Tube stations have been invited to submit a short video demo for a chance to take part in 'Music from the Underground' which is a collaboration between the hotel and the popular London Underground licensed busking scheme.
From 5.30pm to 10.30pm on Wednesdays, throughout April and May, two selected London Underground licensed buskers will perform at the bar. The gigs will be open to the public and are free of charge but the buskers will be paid, and in the spirit of busking, the audience will be encouraged to leave a tip if they wish. They'll also be able to purchase CD's if available.
Arnaud de Saint-Exupery, Andaz Liverpool Street General Manager, commented: "We are so excited about this collaboration - we really believe in it and it is reflective of Andaz Liverpool Street's ethos to support our local community and culture. The nature of the Underground means people can't stop for more than a few moments so 'Music from the Underground' is providing a rare platform on which London's world-renowned buskers can showcase their talent to a wider, stationary audience."
Videos of the shortlisted musicians can be viewed from today on www.youtube.com/andazliverpoolstreet
The public is invited to vote online for their favourite musicians to help select the participants who will perform in a series of events at the hotel.
Glenn Reffin, Revenue Development Manager for London Underground, said: "More than three and a half million customers use the Tube a day, allowing many of them to experience live performances by talented buskers from LU's licensed busking scheme."
The first evening of performances will be held on Wednesday 13th April (5.30pm to 10.30pm) at Catch Champagne Bar at Andaz Liverpool Street, 40 Liverpool Street EC2M 7QN. www.andaz.com
London Underground buskers are chosen on talent and many have played at high profile events such as Glastonbury and concerts at the Albert Hall. This year's Rhythm of London Busking Underground competition - a collaboration between the Mayor of London with London Underground which encourages young musicians to compete for a year's busking license - is now underway. In 2009 Jamie West scooped the first prize and last year Noemie Ducimetiere was named young busker of the year.
In January this year classical music buskers played on the London Underground as a part of BBC Radio 3's Genius of Mozart season.
For further press information or images please contact:
Sarah Rowley or Anna Rosa Thomae at LUCHFORD APM: +44 (0) 20 7631 1000;
Sarah.Rowley@luchfordapm.com / annarosa.thomae@luchfordapm.com
Notes to the Editor:
About the London Underground licensed busking scheme:
The London Underground licensed busking scheme has been a huge success with the travelling public. The scheme has been licensed since 2003 and musicians have to pass an audition to be a busker on the Underground. There are currently 200 active buskers at 26 different stations who brighten customers' journeys with live music. Previous sponsorship partnerships have included the O2, Carling, Capital 95.8 and thelondonpaper, and Coca-Cola. The Mayor's Rhythm of London busking competition in collaboration with London Underground encouraged young musicians to compete for a year's busking license.
About Andaz:
Andaz Liverpool Street is the flagship property from forward-thinking lifestyle brand Hyatt Hotels International; the Hotel's distinctive brand values include a unique and personal approach to hospitality as well as its support of local and international art and design. Significantly, Andaz Liverpool Street was the first official hotel partner of the London Design Festival in 2010. The Hotel has also developed strong creative relationships with The Whitechapel Gallery, Arts&Business and fashion and creative industry leaders.
Global in scale while local in perspective, Andaz delivers an innovative hospitality experience blending personal preferences with attentive and uncomplicated service. This unique collection of hotels reflects the personality of each locale, and is dedicated to creating natural and vibrant living spaces where travellers can indulge in their own personal sense of comfort and style. The first property, Andaz Liverpool Street in London launched November 2007, followed by Andaz West Hollywood in January 2009, Andaz Wall Street in January 2010, Andaz San Diego and Andaz 5th Avenue July 2010. Future openings include: Andaz Shanghai, Andaz Hawaii, Andaz Austin; Andaz Costa Rica; Andaz Sanya Sunny Bay; Andaz Delhi; Andaz Turks & Caicos; Andaz Amsterdam.
Andaz Liverpool Street's proximity to East London, an area which boasts one of the city's most creative scenes, has encouraged the Hotel's mission to become a place for people to meet, exchange ideas and combine creativity and business. With five different bars and restaurants, private dining areas, gallery spaces and numerous more exciting creative initiatives launching in 2010, Andaz Liverpool Street is well on its way to achieving this goal. For more information, please visit www.andaz.com.