Systech to Present at 17th Anti-Counterfeiting & Brand Protection Summit
Leader in Brand Protection to Showcase and Speak About Product Authentication Solutions
Princeton, NJ, September 21, 2016 (Newswire.com) - Systech International, a global leader in brand protection technologies, will showcase its UniSecure™ anti-counterfeiting solution at the 17th Anti-Counterfeiting & Brand Protection Summit, September 26-28 in Arlington, VA, hosted by IQPC. The company’s UniSecure software will be on display for customers and prospects; as well, Jim Sinisgalli, UniSecure’s director of market development, will lead a session with anti-counterfeiting experts, and he will also take part in a “fireside chat” on techniques to stop counterfeiting and diversion.
IQPC's 17th Anti-Counterfeiting & Brand Protection Summit brings together top brand owners from all industries to discuss and learn how to expand and enhance their legal and brand protection arsenal through best practices and innovative methods while combating trademark infringement and counterfeit operations.
A surge in global counterfeiting is costing companies worldwide US$100+billion and threatening consumer safety like never before. Systech is at the forefront of this anti-counterfeiting movement with its UniSecure software, a universal brand and product protection solution that can uniquely identify and register any single manufactured product. UniSecure can track individual products throughout the supply chain and authenticate them at any point via mobile app anywhere in the world. Systech’s technology will be on display during the conference.
On Tuesday, September 27, Mr. Sinisgalli will moderate the session titled “Learning Curve Intensives: A Discussion of the Various Stages of Anti-Counterfeiting & Brand Protection Program Development & Implementation.” On Wednesday, September 28, Mr. Sinisgalli will take part in a fireside chat titled “Impactful Techniques to Chase & Stop Counterfeiters Both Domestically and Internationally.”
“Internationalization, outsourcing, e-tailing and the expansion of international trade zones have created enormous complexities throughout the supply chain and product life cycle,” says Sinisgalli. “This has resulted in a rapid escalation of global counterfeiting issues, threatening consumer safety like never before. Companies think having serialized products that can be tracked means they are protected from counterfeiters, but that’s merely a myth. The IQPC audience wants to hear from leaders in the industry who know to fight – and win – in this arena.”
Systech is the global leader in serialization, track-and-trace, and authentication. In addition to global pharmaceutical firms, leading players in crop sciences, animal health, contract packaging and the food and beverage industries protect their brands using the company’s technologies.
Source: Systech International