Synthetic Acumen, Inc. Launches Generative AI Qualitative Research Platform ResearchGOAT

Research Veteran Ross Mitchell Appointed CEO to Reimagine In-Depth Customer Research

Generative AI Qualitative Research Platform ResearchGOAT Homepage

Synthetic Acumen, Inc. today announced the availability of its generative Artificial Intelligence (AI) platform ResearchGOAT for in-depth qualitative customer and market research. The company appointed Business-to-Customer and Business-to-Business research expert Ross Mitchell, PhD, as its new Chief Executive Officer.

ResearchGOAT leverages cutting-edge generative AI technology to conduct comprehensive qualitative interviews and analyze research results. The company's unique approach combines advanced algorithms with human-like understanding and expert prompt engineering. ResearchGOAT is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights.

Dr. Mitchell leverages decades of experience, including leading innovation and research teams at Ford Motor Co., AT&T, Inc., and most recently Accenture plc, along with earlier roles across innovation, design research and executive leadership at independent research firms. He expressed enthusiasm about his new role, stating, "I am thrilled to launch ResearchGOAT. The potential for generative AI in qualitative research is immense, and we have the talent, track record and team to become a standout leader in this space through revelatory results."

ResearchGOAT is poised to furnish in-depth research to a broad range of customers that were previously constrained by time, cost and complexity, through:

  • In-Depth Insights – unlock the intricacies of customer behavior and market dynamics through deeper understanding.
  • Cost-Effective Solutions – automate and streamline the qualitative research process with up to 90% cost savings.
  • User-Friendly Interface – set up projects in minutes and field research in hours vs. weeks with an intuitive project set-up and user interface that requires no expert skills.
  • Scalability –conduct a virtually unlimited number of interviews around the clock in any location. 

“Market research is a $76 billion global industry with $31.6 billion last year in the United States alone,” noted Synthetic Acumen co-founder Jon Hutson. “We believe this market will grow significantly beyond its current US CAGR of 3.3% as more businesses have affordable access to quality research.”

“Many initially focus on the ease, efficiency, speed and tremendous cost savings of ResearchGOAT,” noted co-founder Eric Pinckert. “But what excites me the most is the sophistication and perspicacity of the gen AI interactions as well as the trenchant insights it almost instantaneously surfaces.”

Explore the ResearchGOAT platform at

Source: Synthetic Acumen, Inc.

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About Synthetic Acumen Inc.

Synthetic Acumen was founded in 2023 by serial entrepreneurs, market research experts and technologists. The company operates ResearchGOAT, a generative AI technology platform that redefines the way businesses conduct customer and market research.

Synthetic Acumen Inc.
725 Ponce De Leon Ave NE
Atlanta, GA