SWARM Enlists Win-Win Partnerships to Grow Its F1 'Racing Fan Fest' Series

SWARM, one of the country's largest live event agencies, hosted 120,000 Miami race fans in Wynwood at the remarkable May debut of its Racing Fan Fest.

For the 2023 event and beyond, SWARM plans to hit another gear by bringing Win-Win Partnerships along for the ride.

SWARM has retained Miami-based Win-Win to help elevate the sponsorship, brand and marketing opportunities afforded by what already is South Florida's most popular F1 fan event.

Per CEO Javi Zayas, "Headlined by Us Weekly, Racing Fan Fest kicked off Formula 1's debut in Miami by hosting more than 120,000 racing fans over the course of four days in Wynwood. Racing Fan Fest Miami 2023 will activate next year and host numerous brands, celebrities and entertainers. Our live concert series, previously featuring ACRAZE and Alesso, will continue to close out the weekend. Growth requires adding best-in-class strategic capabilities, and we struck gold in our alliance with Win-Win."

In addition to elevating its Miami event, Racing Fan Fest also plans a 2023 expansion to Austin and Las Vegas, providing marketers a turnkey activation platform in all three US Formula 1 race markets. 

"We couldn't be more flattered to partner with the SWARM team," said Win-Win Partnerships Founder Scott Becher. "F1 fandom is exploding in the U.S. and brands are looking for that elusive marketing recipe of driving revenue, brand impact and unique hospitality. Racing Fan Fest delivers a best-in-class activation experience and we're thrilled to help partners own a piece of the F1 race weekend."

About Racing Fan Fest

The inaugural Racing Fan Fest was presented in collaboration with lifestyle magazine Us Weekly. Lead racing partners included 5-time world champion Oracle Red Bull Racing and the Scuderia AlphaTauri race team. Cutting-edge entertainment and culinary concepts included The Red Bull Fan Zone, Official Formula 1 Merch Store, international performances by world class DJs, a nightclub partnership with E1lEVEN Vodka and AT+T VR Racing Simulators Activation.

For more visit www.racingfanfest.com or follow us on Instagram at @racingfanfest. 


SWARM is a holding of Hive Entertainment Group, a 360 full-service event, marketing, promotion and production company based in Florida with offices nationally. SWARM continues to inspire state-of-the-art experiences, expanding the landscape of the special event industry. For more visit www.swarminc.com or follow us on Instagram at @swarm.

About Win-Win Partnerships

Win-Win Partnerships specializes in data-driven, innovative partnership strategies for brands and marketers. A focus for Win-Win is integrated sponsorships and licensing solutions via entertainment, sports, and celebrity influencers. Founder Scott Becher most recently served as Vice President of Partnerships for Doral-based Carnival Cruise Line, and previously was a co-founder of Miami's sports talk radio station 790 The Ticket. Becher's experience also includes the National Football League and Zimmerman Advertising.  For more information, please visit www.choosewinwin.com.

Source: SWARM Agency