Sugarmat, the World's First Custom Yoga Mat Company Launched by Start-Up Pro
Success story returns to take on a rising 'athleisure' market.
Montreal, Canada, November 3, 2015 (Newswire.com) - Sugarmat, the world’s first custom yoga mat company launches as the second venture from the founder of Indochino, an online retailer of custom menswear. Like its predecessor, Sugarmat will continue the successful formula of delivering new product designs on a frequent basis. Focused on, but not limited to a yoga practicing audience, Sugarmat also designs stylish leisurewear for both sporting and non-sporting activities.
“I wanted to show that yoga can be fun and less intimidating,” says Indochino founder, Heikal Gani who with entrepreneur Enza Sturino devised the idea for Sugarmat, a company that specializes in yoga mats not just for all levels, but also for all personalities.
"We are trying to catch the 'athleisure' trend movement that is ever expanding as more and more people are taking up yoga. We want to be the 'fun chic personalized' yoga store,"
Enza Sturino, President
Sugarmat sells high quality yoga mats, available in a range of designs that come with the option of being personalized with monograms. With an emphasis on guiding one’s personal yoga journey from beginner to professional the company aims to making finding a mat easier and more enjoyable.
“We are trying to catch the ‘athleisure’ trend movement that is ever expanding as more and more people are taking up yoga. We want to be the 'fun chic personalized' yoga store,” says Sturino.
“We aim to breathe energy and colour into the plain yoga mat market.”
For more information or to view the latest collections go to: http://www.sugarmat.com/, contact heikal@sugarmat.com for media enquiries.
About Sugarmat
Based in Montreal Sugarmat is an online store that aims to simplify the search for a suitable yoga mat with a distinct range of mats for beginners, intermediates and professionals. The company also designs apparel for yoga and everyday physical activities. Their blog provides information to help the consumer understand more about the need for different mats at different levels.
http://www.sugarmat.com/blogs/news.
https://www.pinterest.com/sugarmat/
https://instagram.com/mysugarmat
https://www.facebook.com/sugarmat
They ship internationally and can also be found on Facebook, Pinterest and Instagram
About The Founders
Founders are Heikal Gani and Enza Sturino. Gani had previously founded Indochino, an online suit retailer that gained a $15 million dollar backing and was named by Businessweek as “one of the most exciting start-ups to watch for.” Sturino is owner and president of InterForme Interlinings, a Montreal based company she built over the last 30 years that now works with the world’s top suit suppliers.
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