Stein IAS Finds Success With 180byTwo's AccountLink Account-Based Marketing Solution
TAMPA, Fla., February 25, 2019 (Newswire.com) - 180byTwo is excited to announce the release of AccountLink in collaboration with Stein IAS, an award-winning global B2B agency. 180byTwo’s AccountLink is the industry's first Account-Based Marketing (ABM) solution designed to help B2B marketers connect with small business owners to large enterprises companies and organizations at the site and individual contact level across programmatic channels. The AccountLink solution leverages 180byTwo's own proprietary B2B Entity Places dataset and AI, along with billions of location signals and IP intelligence, and the industry's most accurately sourced third-party B2B data available today.
Up until now, Stein IAS has been utilizing 180byTwo’s B2B Audience solutions across several campaigns for their clients. As a result, Stein IAS has seen their clients' KPIs increase by more than 200 percent across programmatic channels.
Stein’s goal in working with the AccountLink solution was to increase the match rate on accounts at the company location level while improving click-through and overall engagement rates for their client, a global safety research and insights company. The target audience was marketing decision makers within a list of prospect accounts in the media, entertainment and publishing verticals. This particular campaign was the perfect fit for 180byTwo’s AccountLink solution combined with their deterministic decision maker audiences.
“Our commitment to all our clients is to deliver value through data-driven marketing and advertising,” said Jason Abbate, director of interactions at Stein IAS. “With 180byTwo’s AccountLink and decision maker audiences, we were able to exceed all of our clients' target KPIs while reducing their ad spend.”
Results: 33 Percent Reduction CPM - 20 Percent Lower CPC - 228 Percent Improved CTR
“Stein’s a phenomenal B2B-focused agency and we’re excited to have them as our first agency partner testing AccountLink,” said Ben Goldman, CRO of 180byTwo. “Our core belief of delivering accurate audiences is core to what we’re doing with AccountLink. 180byTwo has always focused on building data-driven solutions for B2B marketers and we believe AccountLink will be an essential tool in every B2B marketer's toolkit as they strive towards a more comprehensive Account-Based Marketing strategy.”
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About Stein IAS
Stein IAS is the Post-Modern Marketing Agency merging state-of-the-art technology with creative passion. We’re a trusted partner to global B2B brands, connecting them with customers rationally, emotionally and financially. That’s why we’ve been named Agency of the Year by the ANA’s Business Marketing Association six times in the last eight years.
180byTwo is an industry leader in global audience solutions: leveraging multi-sourced offline, online, mobile, location, signal, proximity and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target businesses, consumers and professionals across channels and devices wherever they are. 180byTwo works with thousands of clients and partners around the globe to provide best-in-class solutions and services so that they can make the most informed decisions through data to drive ROI.