Startup Kills Plastic Cards

Online, February 19, 2014 (Newswire.com) - New York, NY. - "Revolutionary" this is how some retail executives are describing CardsApp, a startup company that is focused on replacing the need to carry your wallet with you. CardsApp offers a simple, easy to use mobile app that allows consumers to display loyalty cards from hundreds of businesses with one simple click.

Reinventing Loyalty Programs
Unlike many "wallet" apps that merely scan existing plastic cards, CardsApp enables merchants to actually create a digital loyalty card online, instead of printing expensive plastic cards, thus cutting loyalty program expenses by an average of 73%. Additionally this cuts the need to manually track usage of customer loyalty cards and eliminates any errors. Needless to say, this allows merchants to reduce loyalty programs subscription price and more importantly, focus on the customers, rather than on the logistics of cumbersome plastic cards. Converting plastic cards to digital cards with CardsApp also contributes to a greener, plastic-pollution free brand.

Marketers' Secret Weapon
While marketers tend to use conventional advertising platforms such as Google's AdSense or Facebook ads, CardsApp manages to challenge these giants with an innovative marketing technology, which is actually beneficial for both customers and merchants. CardsApp allows merchants to send updates, sales and coupons to customers in a form of push notifications (just like the popular WhatsApp). When a customer reads an update, he gets rewarded with loyalty points. Earning loyalty points simply for reading an update is a great incentive that will eventually drive consumers to merchants' stores. In other words, brands can engage with customers, regardless of their location, with real world befits.

Availability
CardsApp is available for free on major platforms (Android, iPhone & Windows Phone 8), with numerous merchants already making use of the platform and more than 1 million cards stored in users' wallets, that's 1 million less plastic cards printed. CardsApp is currently partnering and conducting integration trials with global retailers and brands.

To learn more, visit www.cardsapp.com