St. Louis Digital Marketing Agency SteadyRain Partners With MFA Oil

SteadyRain is excited to be partnering with MFA Oil to help drive their digital marketing strategy

SteadyRain, a St. Louis digital strategy, web development and digital marketing agency has partnered with Columbia, MO-based MFA Oil, a regional farmer-owned cooperative, which has provided energy solutions to customers for over 85 years. 

MFA Oil delivers propane, fuels and lubricants across an 11-state region, stretching from Utah to North Carolina making it the 7th largest propane retailer in the United States. MFA Oil also operates Break Time convenience stores and Big O Tires retail locations in Missouri and Arkansas, as well as several Jiffy Lube service locations in central Missouri. 

SteadyRain is currently developing an enhanced internal e-commerce platform for MFA Oil’s employees to purchase uniforms, corporate apparel, promotional items and other products online

Prior to development of this new tool for MFA Oil employees, SteadyRain’s strategy team conducted a detailed consulting period designed to better understand the needs and objectives of MFA Oil. 

“We are thrilled to be working with MFA Oil across their internal and external audiences,” said David Kidd, Director of Digital Marketing at SteadyRain. “As a valued partner we look to not only improve MFA Oil’s presence across the web, but to enhance the digital experience of their many employees.”

Along with development of the internal e-commerce tool, SteadyRain’s digital marketing team recently concluded its own consulting period to develop and deploy a cohesive search engine marketing strategy. MFA Oil’s digital marketing strategy included keyword research, content re-development, technical enhancements to the site to propel search engine optimization and the launch of a brand new paid search campaign. 

On an ongoing basis, SteadyRain is the vendor of choice for MFA Oil’s paid search efforts, focused on growing the company’s propane services to its residential, commercial and agricultural customers. 

SteadyRain is a valued partner and we look forward to continuing to work with them as we enhance our website,” says Ashley Bower, MFA Oil marketing manager.

About SteadyRain
SteadyRain is a privately held, St. Louis-based digital strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, digital marketing solutions, web application development and mobile application development. SteadyRain has been helping businesses and organizations develop their digital strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-A-Bear Workshop, Hunter Engineering, the Missouri Division of Tourism, Nestle Purina, Novus International, and Washington University. For more information about SteadyRain, please visit