Spring Creek Group Releases New E-Book Featuring 20 Global Social Networks Poised to Gain Momentum in 2012
Online, February 1, 2012 (Newswire.com) - Social marketing agency Spring Creek Group, part of IPG Mediabrands, the media innovation unit of Interpublic Group (NYSE: IPG), today announced the release of its latest e-book, Global Social Media: The World Beyond Our Borders. The publication provides insights into 20 networks the company believes global marketing managers should be aware of as they develop plans to engage specific regions in 2012. Featured networks include:
• 51.com
• Bebo
• Cyworld
• Friendster
• Habbo
• Hi5
• Hyves
• Kaixin001
• Me2Day
• Mixi
• Nasza Klasa
• Odnoklassniki
• Orkut
• Pengyou
• Q Zone
• Renren
• Skyrock
• Sonico
• Tuenti
• V Kontakte
"Facebook, Twitter, and a handful of other players may dominate in the U.S., but it's important to acknowledge the social media landscape is very different in some parts of the world," said Lily Croll, Senior Strategist at Spring Creek Group. "While the concept of 'community' is universal, the way it's expressed through online interactions varies dramatically based on cultural norms, political issues, local regulations, and other factors."
In its e-book, Spring Creek Group has evaluated prominent networks based on nine core focus areas: gaming, chat, file sharing, privacy controls, general sharing, virtual payments, celebrity users, business, and mobile. Profiles of each network include historical summaries, marketplace value, and potential developments that may impact the sites' success or growth in the future.
To view or download the e-book via SlideShare, visit http://www.slideshare.net/SpringCreekGroup/global-social-media-20-networks-to-know-in-2012. Spring Creek Group's recent report addressing broader 2012 social marketing trends is also accessible via SlideShare at http://www.slideshare.net/SpringCreekGroup/scg-social-marketing-trends-for-2012-10948794.
About Spring Creek Group
Spring Creek Group is a leading social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. The company's core offerings include Strategy, Intelligence, Technology Consulting, Community Management, Campaign Management, and Design & Development. Since its founding in 2006, Spring Creek Group has worked with some of the world's leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of Interpublic Group's Mediabrands Audience Platform division. For more information, visit www.springcreekgroup.com.
About IPG Mediabrands
Created by IPG to manage all of its global media-related assets, IPG Mediabrands employs 6,500 communications specialists operating in 90 countries and manages $34B in global media billings. A proven entity in helping clients maximize the impact of their marketing investment to deliver explosive business results, Mediabrands enhances the communications offering and performance across its network of media agencies including Initiative, UM, MAGNAGLOBAL and a roster of Specialty Service Groups. Mediabrands is part of Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. For more information, please visit www.mediabrandsww.com.
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Press contacts:
Belle Lenz
Belle.Lenz@mbww.com
212-883-4791
Elise Chisholm
Press@springcreekgroup.com
206-453-1120