Spanish Radio Talk Show Mi Preparador Bridges the Gap in the Hispanic Community for Tax Information
Online, February 5, 2011 (Newswire.com) - With the debut of Mi Preparador Radio Talk Show on W Radio 690 AM, professionals from Tri Tax are just a toll-free phone call away - ready to answer all pressing tax questions.
The program, Mi Preparador Presentado Por Tri Tax Income Tax Sus Preparadores de Confianza, is hosted by Tri Tax Founder Carlos Marquez and Tri tax franchisees. Each show covers an important tax-related topic - The Top 5 Missed Tax Deductions, for example - and allows listeners to call in with questions for the tax experts.
According to Marquez, Mi Preparador is "one of the first Spanish-language talk shows dedicated to educating the Latino community about ever-changing changing tax laws. Tri Tax takes its role as the largest and fastest growing Hispanic tax franchise very seriously, and I'm delighted that we've found another way to reach out to our community."
He says using radio as a medium to inform the Hispanic community about vital tax information is a natural choice because Latinos listen to an average of 26 to 30 hours of radio per week - approximately 13 percent more than the general population. "Our goal was to meet people where they are," Marquez explains. "Based on the response, we know we've succeeded. When we're on the air, the switch board lights up with callers."
Mi Preparador also provides a way for Tri Tax franchisees to stand out in a crowded market. Says franchisee Sonia Mendoza, "I've become a local celebrity! People say to me, 'You're the one on the radio'." Another franchisee, Karla Flores, marvels, "I'm still getting calls as a result of my radio appearance four days ago. The response has truly been amazing."
Marquez admits that his competitors may not be thrilled that Tri Tax is giving away tax tips free of charge, but he firmly believes that giving back is a win-win proposition. "We've seen that the more we help the community, the better our company does. While many national tax franchises are losing market share, we're growing."
Mi Preparador airs live from 9:00 a.m. to 10:00 a.m. every Monday and Friday through the last week of tax season.
About Tri Tax
Carlos Marquez founded Tri Tax while still in junior high. In 2007, he began franchising the company, giving others the opportunity to experience the limitless success he had created for himself. In 2009, Frank Montano was appointed president and CEO, while Marquez remains active as founder and chairman of the company.For more information, visit the Tri Tax web site at Tri-Tax.com (http://www.tri-tax.com).
About W Radio 690 AM
W Radio 690 AM is known as "La Voz de Pueblo" (The Community's Voice). It is Southern California's newest all-talk news, sports and entertainment Spanish-language radio station.