South Florida Design Agency Creates Craft Beer Label for Hong Kong Brewery to Honor the Chinese New Year

AR Design, a design and marketing agency based out of West Palm Beach Florida, worked with a brewery in Hong Kong for the rollout of "Hei Hei" a limited-release Hazy Double India Pale Ale celebrating the year of the Ox.

Hong Kong Beer Co.'s Hei Hei Hazy IPA Beer

Founded in 1995 and one of the oldest breweries in Hong Kong, Hong Kong Beer Co. has acquainted Hong Kong's culture and market with the artistry of craft beer for over 25 years and continues to do so with their full range of core beers and creative limited-time releases.  

"When Hong Kong Beer Co. approached us with the idea for Hei Hei, we knew we had to handle the label design with care," said Adam Ross, founder and creative director at AR Design. "We wanted to honor and celebrate their culture while also creating a visually striking label that would stand out."

Sticking to the tradition of the Chinese New Year, red and gold were used as the main label colors and printed with a metallic material to add a pop. Other design elements such as the infusion of the name "Hei Hei" and "Hazy" in both English and Chinese characters as well as symbols of the ox, the new year's animal, were woven into a pattern that is both modern and traditional. 

Available for order locally on Hong Kong Beer Co.'s website as well as packaged in bottles for distribution all across the Hong Kong area, "Hei Hei" will be one of many releases that this West Palm Beach design agency plans to help bring to life for Hong Kong Beer Co. 

For more information about AR Design, Hong Kong Beer Co. and the recent release of "Hei Hei" Hazy IPA, please call (561) 349-5500 x 100. 

About AR Design 

AR Design is a design, branding, web and marketing agency located in West Palm Beach's Warehouse District. Founded in 2002, AR Design has provided businesses and brands with an engaging and thoughtful approach to elevating their brands on all platforms. With a sincere appreciation for the people and businesses they work and collaborate closely with, the agency continues to bring high level designs and marketing to their clients.

About Hong Kong Beer Co.

Hong Kong Beer Co. is Hong Kong's oldest craft brewery location serving Hong Kong for over 25 years. Opening its doors in 1995, Hong Kong Beer Co.'s beers have been enjoyed throughout Hong Kong and select neighbouring countries. As the pioneers of Hong Kong's burgeoning craft beer industry, their team of experienced brewers are passionate about combining the art and creativity of craft beer with the science and precision of chemistry to consistently produce a balanced, refreshing, and usually hop-forward beer program encompassing iconic year-round and exclusive limited-release beers.

Source: AR Design

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Categories: Beer

Tags: Beer, Brewery, Chinese New Year, Design, Hazy, IPA, Packaging, Year of the Ox


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