Soundview Executive Book Summaries to Host Interactive Webinar with Paul Smith

Online, September 26, 2012 (Newswire.com) - Over the last decade, storytelling has become one of the most rapidly growing tools used by business managers and executives. Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership.

In this Soundview Live webinar, Crafting Business Narratives That Captivate, Convince and Inspire, Paul Smith will give examples of ready-to-use stories for some of the toughest challenges leaders face, and provide a how-to guide for readers to craft their own. This practical event will give attendees the guidance they need to deliver stories to stunning effect. Learn More at http://www.summary.com/track/_/Crafting-Business-Narratives-That-Captivate-Convince-and-Inspire.

Paul Smith: As Director of Consumer & Communications Research at Procter & Gamble, Paul has spent a career observing and researching what it takes to connect with, inspire, and motivate a change in human behavior - in other words, leadership.

In his two decades of experience at Procter & Gamble and Andersen Consulting, Paul has served in leadership positions in several multi-billion dollar business units, manufacturing plants, consulting roles, and sales teams working directly with global retailers including Wal-Mart, Sam's Club, and Costco. He is also a highly rated leadership and communications trainer for P&G's management training colleges.

In addition to teaching leadership by storytelling, his external training experience includes a partnership with Chip & Dan Heath, authors of Made to Stick, where he created their first licensed training program. Paul holds an M.B.A. from The Wharton School of Business at the University of Pennsylvania.

You will learn:
• The importance of mastering the art of good storytelling.
• The 5 purposes of storytelling in business.
• The how-to basics for developing stories that transform.