SocialNuggets Launches Social Media Analytics Portal for Tablets
Online, August 3, 2011 (Newswire.com)
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SocialNuggets today launches its social media analytics portal for the
tablet market. Delivering real-time insights on the consumer electronics
industry, the tablet portal provides information on how people feel about
tablet brands, products, features, applications and campaigns. The
addition of tablet data is an expansion to SocialNuggets' information
database on smartphones and builds on existing partnerships with leading
industry organizations such as the Consumer Electronics Association.
With SocialNuggets new portal, consumers can now make more educated
buying decisions about tablets. Additionally, executives and marketers
can now understand real-time consumer sentiments within the tablet
industry to help assist in product and business strategy.
"The adoption of tablets continues to grow at an incredible rate, and as
a result, industry leaders are constantly looking for ways to set their
features apart from their competitors," said Chetan Sharma, founder and
president of Chetan Sharma Consulting. "Social media provides a new layer
of information into consumer sentiment and has the potential to reveal
which features consumers may like or dislike or which tablet is more
likely to succeed."
A sample of some of the insights available on SocialNuggets' tablets
portal, which are derived from over one million conversations in social
media over last six months, are included below:
-- Business, shopping and gaming are the Top 3 most common tablet
activities with Apple's iPad & Blackberry's Playbook used most
often for business purposes
-- Apple, Samsung and Motorola are the Top 3 vendors in tablets based on
number of conversation and overall net perception scores
-- The price of HP's WebOS-based tablets is considered most favorable
among users while Blackberry's Playbook has the most negative
sentiments on price
-- Largest number of consumers have an 'Intent to Purchase' Apple's iPad
while Android tablets are right behind with Blackberry and HP tablets
lagging far behind
-- Android tablet manufacturers have much to learn from Apple when it
comes to customer service as Apple scored significantly higher in this
category
"We are offering a ready to use real-time data set and insights at
an affordable price for executives in the consumer electronics industry,"
said R. Paul Singh, CEO of SocialNuggets. "We save companies the money
that they usually have to spend on social media monitoring and text
analytics software and the subsequent resources allotted to derive any
useful insights."
Now the social nuggets tablet portal is available free. The Premium Data
Portal for tablets, which is available for sale, features a complete data
warehouse for market researchers, product managers, marketing managers
and C-level executives to learn and analyze their own brands, products as
well as competitors.
SocialNuggets will also be conducting a Webinar on its findings on
Tuesday, August 2nd and Thursday, August 4th at 12:00 pm EDT to discuss
its findings on tablet market.