Social Revolt Agency Joins the First-Ever Hispanic Delegation at the 2020 World Economic Forum
Social Revolt Agency's Founder and CEO, Marty Martinez, met with high-level executives from around the world to discuss the importance of the US Hispanic community as part of their company's globalization strategy.
DALLAS, February 5, 2020 (Newswire.com) - Social Revolt Agency’s Founder and CEO, Marty Martinez, was invited to be part of the first-ever Hispanic Delegation at the World Economic Forum in Davos, Switzerland, as part of We Are All Human Foundation’s efforts to increase the representation of Hispanic leaders on the global stage.
“With the Hispanic GDP at $2.13 trillion and the Latino purchasing power growing 70% faster than non-Hispanic Americans, it is imperative that companies support and invest in the Hispanic community in order to experience a greater ROI in the 21st century,” said Martinez.
The Hispanic Delegation members included:
- Marty Martinez, Founder & CEO, Social Revolt Agency
- Raquel Tamez, CEO, Society of Hispanic Professional Engineers
- Miguel Alemany, Chair of the Board, Society of Hispanic Professional Engineers
- Jesse Martinez, Founder, Latino Startup Alliance
- Dr. Robert Rodriguez, President, DRR Advisors
U.S. Hispanics currently account for 18% of the U.S. population — more than 55 million people. In addition, they will account for $1.7 trillion of U.S. purchasing power by 2020, and their contribution to the annual U.S. GDP has been estimated to be $2.13 trillion, the equivalent of the seventh-largest economy in the world, according to Latino Donor-Collaborative.
“In the era of big data, accurate data is more critical than ever as a way to understand the truth about the U.S. Hispanic market. Our clients are using this data to uncover new revenue opportunities and inform business decisions,” said David Kenny, Chief Executive Officer and Chief Diversity Officer of Nielsen.
“We are inspired and optimistic by the support expressed in Corporate America towards the U.S. Hispanic community through the Hispanic Promise,” said Claudia Romo Edelman, founder of the We Are All Human Foundation. “We are at a critical point in history - politically, economically, and socially - where the global business community is beginning to grasp how important U.S. Hispanics are for their success.”
As part of its efforts to continue elevating the U.S. Hispanic conversation at a global level, the We Are All Human Foundation co-hosted a panel discussion at the World Economic Forum with the Hispanic Association on Corporate Responsibility (HACR), titled “U.S. Hispanics as a Pivotal Component of your Globalization Strategy.” Edelman reported the progress of the Hispanic Promise since its launch last year and led the panel, with the participation of Cid Wilson, President & CEO, HACR, Brian Sikes, Corporate Senior Vice President, Cargill Protein & Salt, and David Kenny, Chief Executive Officer & Chief Diversity Officer, Nielsen. The panel was moderated by Alan Murray, President & CEO, Fortune.
“We know that, in business, what gets measured is what gets done,” said Sikes, “and supporting our Latino communities is the right thing to do. At Cargill, the Hispanic Promise reflects who we are today and who we want to be in the future — an inclusive workplace with opportunities for people from all backgrounds to grow and become leaders. Diversity and inclusion are non-negotiable for us, just like our commitment to safety.”
About Social Revolt Agency
Social Revolt is an award-winning integrated marketing agency in Dallas. Our purpose is to empower leading companies to think bigger and achieve greater by continuously pushing the boundaries of what's possible. Social Revolt is uniquely positioned to challenge the brands of tomorrow to think differently and elevate its mission. Learn more: www.SocialRevoltAgency.com
Source: Social Revolt Agency
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