Social Media Strategy, Digital Communication Among Main Topics to be Addressed at 2nd Annual Sports Fan Engagement Forum
Online, October 31, 2014 (Newswire.com) - The most interactive meeting for marketing and operations professionals in the sports industry is back with new sessions, new speakers, and more networking opportunities. The 2nd Annual Sports Fan Engagement Forum will take place March 2-3, 2015 in Kansas City, Missouri, offering executives from collegiate and professional teams, major sponsorship brands, and facilities management insight to the most effective digital and in-stadium channels for retaining and interacting with fans.
The conference, which will include nearly 40 speakers from all across the sports industry, offers tracked sessions on a variety of topics specific to digital fan engagement and the total fan experience. Topics to be addressed include strategies for social media engagement, tailoring messaging and content for specific fan demographics, overcoming budgetary restrictions, and best practices for engaging fans in the offseason. Speakers leading sessions, workshops, and panels include Mary Pink of Iowa State University, Kenton Olson of the Seattle Seahawks, Robb Heineman and Asim Pasha of Sporting Innovations and Jim Smith of the Atlanta Falcons.
This year, attendees will have the option of attending a facility tour and networking cocktail hour at Sporting Park, home of Sporting KC. With promotions tailored specifically to fan activity through custom mobile applications, Sporting KC and Sporting Innovations is able to personalize each fan’s gameday experience with the ability to purchase various extras, such as on-field experiences or seat upgrades. Attendees on the stadium tour will see firsthand how the latest digital technology has enhanced and monetized the fan experience at Sporting Park.
For more information or to register for the 2nd Annual Sports Fan Engagement Forum, please visit www.q1productions.com/sportsfanengagement or contact sports@q1productions.com. You can also follow the forum on Twitter at @Q1Sports, #Q1SFE15. To see statistics from previous Q1 sports conferences, check out the Youtube video located here: http://youtu.be/v5TBJxLvajg