Social Media - A great way to promote your business
Online, January 7, 2010 (Newswire.com) - It seems that 2009 was the year for social media. Facebook, Twitter and blogging have all played their part on the internet landscape. Facebook now has over 7.5 million users in Australia (Source: Facebook December 2009)
Businesses are also taking part in this trend as a valuable way to promote their business. Small business owner, Scott Butler comments "We have found social media to be by far the most cost effective way to promote our business and communicate personally with our customers"
Early in 2009 Scott created a Facebook fan site for his business Organic Angels, an organic home delivery service. "At first I set it up because everyone was doing it and I soon realised that a lot of our customers use Facebook as way to communicate. We were receiving feedback from customers writing on our wall and they were telling their friends, about our service, in their status updates. We started using Facebook in the same way by encouraging our customers to become a fan on Facebook. When they become a fan all of their friends are notified which increases awareness of our brand. Twitter has worked in a similar fashion. A customer posted a photo on Twitter of a fresh produce box and within a few minutes we received a couple of new orders."
Writing a blog is also a great way to promote your business and website. Organic Angels set up an organic food blog providing information on healthy eating and benefits of organic food. Not only does this give another avenue for customers to find your business, by searching the web for information and articles, but it helps the search engines index your website under relevant keywords.
Setting up these tools has been virtually free, the only cost to the business owner is time to set up and update pages. Scott says "In 2010, Social Media will be one of the main marketing tools for promoting our business."
For more information on Organic Angels visit www.organicangels.com.au
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For more information contact:
Scott Butler
Organic Angels
0425 776 526