Snikwah's Fabric Out-Performs Major Performance Apparel Brands in Independent Study

Press Release • Sep 3, 2014

On September 3, 2015, an Independent Study was released awarding Snikwah's proprietary fabric an UPF rating toppling the current Performance Apparel leaders.

Orlando, Florida, September 3, 2014 (Newswire.com) - Over the last month, testing agency, Shenzhen Academy of Metrology & Quality Inspection the leading testing agencies in all of Asia, performed a battery tests on the performance of Snikwah's ecological textile products, including color fastness, UPF rating, hazardous -substance testing, and strength testing. Shenzhen Academy of Metrology & Quality Inspection laboratories specialize in testing fiber, yarn, fabric, clothing ornamental products and performance apparel. Additionally, Shenzhen has played a main role in drafting international standards for textiles. All of their testing is in accordance with International standards such as ISO, AATCC, ASTM, ANSI, BS, IWS etc.

On September 3, 2014, the Shenzhen Academy of Metrology & Quality Inspection published their results on Snikwah's proprietary blend of Snikwah Dri-Release for UPF protection.

"Snikwah was awarded the highest rating possible, greater than 50 UPF..."

Roy Smith, CEO Snikwah Worldwide

Shenzhen tested the following colors: white, black, grey, blue, yellow, pink, red, orange, teal, blue camo sublimation and the pink camo sublimation.

According to a release from Snikwah Worldwide CEO Roy Smith, "Snikwah was awarded the highest rating possible, greater than 50 UPF factor on all colors except white and the sublimation blends which use white as the base material. The white blends tested an unheard-of over 44+ UPF."

It is very rare for the majority of an ecological textile line to receive a 50+ UPF rating. Most commercially available fabrics including specialty fabrics fall well below of this Gold Standard in skin protection. Clothing is our first line of defense against the sun’s harmful ultraviolet rays and Snikwah has you covered on all fronts; it is long-sleeved, has the a convertible neck for head and neck coverage, carrying a 50+ UPF rating. According to expert Dr. Wang, Director of Dermatologic Surgery and Dermatology at Memorial Sloan-Kettering Cancer Center, "SPF 50 keeps out 98 percent of UVB rays, allowing the highest protection available. If you are light-sensitive, or have a history of skin cancer, every a single percentage point makes a significant difference." According to the Skin Cancer Foundation, "With nearly 3.7 million skin cancers diagnoses in the US annually, extra protection is a must." The Snikwah Original provides ideal protection for surfing, boating, SUP, skateboarding, motorcycling and anyone working or playing outside.

For the past three years, head-to-toe sun protection is commonly promoted by an array of specialty clothing companies and has become an important component for the active wear consumers' buying decision. Here are a few of the top competitors in the active wear marketplace and their published fabric UPF ratings:

Sun Precautions: Rating: 30+ SP.

Columbia: Rating: UPF15 to 40 (Omni-Shade).

Nike- Dri-FIT: Rating: UPF15 up to 30 UPF

Nozone: Rating: UPF 40+.

Snikwah: Rating: UPF 44-50+ UPF

The ratings speak for themselves. Snikwah’s active wear line not only provides comfort, style, and sun protection you can adjust, but leads the industry in UPF Protection making Snikwah the ideal shirt for active living in any climate, in any activity. Production of Snikwah’s new ME SURF and ME SKATE graphic lines are in full swing and will be officially released at Surf Expo 2014.

Snikwah Worldwide:

Snikwah is a performance clothing line formed in 2010 and based out of Naples, Florida. The founders of Snikwah wanted active wear that allowed them to do what they do, only better. Just like the people that wear it, there is nothing else quite like Snikwah. The Snikwah line of shirts are patented, convertible neck performance shirts featuring full range head and upper body coverage. They are made of top quality wicking material by Dri-Release®. Dri-Release® removes moisture from the body to stabilize your internal body temperature in challenging environments like the heat of the burning sun or biting wind with SPF 50 for additional sun protection. These high performance shirts are developed for all outdoor activities from varsity sports to fishing, from skateboarding to hiking. They are breathable and versatile for any challenge.

To obtain a copy of Shenzhen Academy of Metrology & Quality Inspection independent analysis of Snikwah's proprietary fabric contact Snikwah CEO Roy Smith directly at: roy@besnikwah.com

To learn more about Snikwah Worldwide, visit www.snikwah.com or call Snikwah's Brand Management Company Thrive Media at (239) 494-3902.

To arrange interviews with Snikwah CEO Roy Smith, please contact Jacob Albion at jake@thrivefocus.com