Snap! Mobile, Inc. Acquires Sports Fintech Pioneer, Groundwork

Acquisition Furthers Snap Mobile's Development of the First High School Arts & Athletics Program Management Platform

Groundwork by Snap! Mobile, Inc.

Snap! Mobile, Inc. today announced its acquisition of sports fintech startup Groundwork, a pioneering financial management platform for youth sports. Through the acquisition, Snap! Mobile, Inc. will expand its product range to be the first integrated fintech solution built specifically to enable high school arts, athletic and youth sports programs to raise, budget, and manage money transparently in one easy-to-use solution.

Snap! Mobile, Inc.'s acquisition of Groundwork comes on the heels of the company's closure of a $90M Series B round, one of the largest in the high school sports and extracurricular activities space, and marks the first acquisition for the company. Snap! Mobile, Inc. is the creator of Snap Raise, the nation's largest digital fundraising platform for high school arts and athletics programs, which serves more than 15,000 unique schools and organizations, and 48,000 teams, groups, and clubs around the country.

"Our goal at Snap! Mobile is to create a simple, integrated, full-service solution for high school arts and athletic programs, and our acquisition of Groundwork is a major step in achieving this vision," said Cole Morgan, CEO of Snap! Mobile, Inc. "We love the product the Groundwork team has created as it delivers financial transparency to school, team and youth sports organization leaders. We are excited to begin the work to extend this offering to every high school team, club and group and give them something they've never had before - a complete financial management solution from fundraising to budgeting, spend tracking and beyond."

Groundwork founder Bill Lennon will join Snap! Mobile as Vice President and lead its new financial technology team, where he will focus on accelerating the development of its high school financial management platform as well as the deployment of new financial services technology for youth sports organizations, from large youth sports leagues to individual booster clubs and school districts for existing Groundwork users.

"We started Groundwork with a simple goal in mind: to make it easy for youth sports leaders and volunteers to manage money safely so they can focus on making a difference in kids' lives," said Bill Lennon, Vice President of Financial Technology at Snap! Mobile, Inc. "Many of the individuals responsible for the financial success of youth sports organizations are first-time volunteers and busy parents. Groundwork is designed to enable anyone to step in, get up to speed, and manage organization and team funds in just a few clicks."

Since its inception, Groundwork has processed more than $152M in payments from 13,800 teams and provides youth sports organizations with a financial management platform built to make managing money safe and easy. Organization administrators, like executive directors, presidents, and treasurers of non-profit recreational, travel, and high school booster clubs use Groundwork to help them open FDIC-insured deposit accounts via a partnership with Evolve Bank & Trust, Member FDIC, collect dues, manage budgets, issue debit cards and disburse funds. Teams can budget, collect, and spend money under the oversight of their parent organization, which maintains financial controls and transparency into team finance. This makes financial management immensely easier for large organizations with dozens of teams and dynamic spending needs.

About Snap! Mobile, Inc. 

At Snap! Mobile, Inc., we believe that every kid needs a champion. We're building the first full ecosystem designed to help schools, teams, groups, schools, and school districts around the country easily fund, manage, and create impactful youth programs. Teams turn to Snap Raise to fund their seasons and raise money year-round.  Administrators and Athletic Directors use Snap! Mobile, Inc. to track, budget and manage spending at the school and district level. Since 2014 we've worked with more than 15,000 unique schools and organizations around the nation, and we have helped teams raise more than $430M in total funds. To learn more about how Snap! Mobile, Inc. can help your team, youth group, school, or district, visit   

Media Contact

Snap! Mobile, Inc. 

Mike Merwin 

VP, Marketing   

Source: Snap! Mobile, Inc.


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Tags: banking technology, digital fundraising, fintech, high school technology, sports technology

About Snap! Mobile Inc.

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At Snap! Mobile, we believe that every kid needs a champion. We're building the first platform designed to help teams, groups, schools, and school districts around the country easily fund, manage, and create impactful youth programs.

Mike Merwin
Vice President, Marketing, Snap! Mobile Inc.
Snap! Mobile Inc.
8300 7th Ave South
Seattle, WA 98108
United States