Smart Selling Tools Announces Call for Submissions for the "Top 40 Marketing Tools of 2014"
Sacramento, CA, July 14, 2014 (Newswire.com) - “Marketers’ revenue responsibilities are moving further down the funnel. And their activities have more of an impact on sales cycles than ever before,” said Nancy Nardin, CEO of Smart Selling Tools.
Since marketing has become more intertwined with the sales landscape, Smart Selling Tools is introducing a new annual report to showcase the top 40 marketing tools. They have already selected the first five tools that are reshaping the world of marketing, including Act-On Software, Knowledge Tree, CallidusCloud, DiscoverOrg, and Hushly.
"Marketers' revenue responsibilities are moving further down the funnel. And their activities have more of an impact on sales cycles than ever before," said Nancy Nardin, CEO of Smart Selling Tools.
Nancy Nardin, CEO
Marketing automation software Act-On Software is on fire, growing at a record pace year over year and was recently named a lead-to-revenue market leader by Forrester Research. KnowledgeTree is an up-and-coming “hot” technology, providing sales and marketing teams with online software that helps them deliver the right collateral at the right time for sales engagements. CallidusCloud’s marketing automation module is fully integrated with their award winning sales enablement platform to rapidly drive leads from marketing all the way through to revenue.
DiscoverOrg has been selected for the Inc. 500 three years in a row and its award winning IT leads profiling solution is recognized by G2Crowd as a leader in sales intelligence. Hushly is opening the door for businesses to communicate with an estimated 98% of website visitors who are anonymous. Their innovative solution makes it possible to deliver more MQLs (Marketing Qualified Leads) to sales.
Smart Selling Tools is looking for additional nominations for the smartest and most innovative marketing tools to include in their inaugural issue of the Top 40 Marketing Tools of 2014. Nominations for these tools should meet one of more of the following criteria:
- Directly impacts revenue
- Automates lead nurturing or measures customer behavior throughout the buying journey
- Offers unique optimized UX for tablets or mobile
- Shortens sales cycle for delivering Sales Qualified Leads
- Supports sales activities deeper into the sales funnel
- Increases the chances of converting anonymous visitors into Marketing Qualified Leads
About Smart Selling Tools: Smart Selling Tools is a site for people to learn about great tools that will drive sales productivity and increase revenue. Started in 2007 by Nancy Nardin, they publish the annual Top 40 Sales Tools guide, as well as a weekly newsletter where more than 30,000 professionals get their information on sales and marketing technology solutions.
Contact:
Rebecca Bell Ellis, Sr. Advisor Marketing Technologies.
Phone 408.833.4200
Rebecca@smartsellingtools.com.
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