SkippyFiSH Is Coming To The United Kingdom

Online, January 21, 2011 (Newswire.com) - SkippyFiSH Bait Co. announced today that it has come to an agreement with Swift Worldwide to distribute the SkippyFiSH brand in the United Kingdom. SkippyFiSH lures will be sold throughout England, Scotland, Wales and Northern Ireland starting in February 2011. "This is a deal we have been working on since last year," said Lou Consoli Founder & CEO of SkippyFiSH Bait Co. "Over the last two years we have had a small presence with our brand in a few retail stores in the UK. To now be in a position to distribute our products to over 400 stores is wonderful to us."

"Swift fishing tackle is very exited about distributing SkippyFiSH products to UK tackle trade," says Alex McDonald. " We feel that these inventive products will give the saltwater and freshwater lure anglers an extra dimension to there fishing, due to just how versatile SkippyFiSH lures are. The lures can be fished on many different methods and can be used to target species such as Bass, Zander, Pike and Pearch. Expectations are high that our association with the SkippyFiSH brand will be successful. Lou has been a professional angler for many years in the United States and has been very successful in building his brand. We feel that together our companies can duplicate the success of his brand in our markets."

Swift Worldwide is an importer and manufacture of fishing tackle covering all types of fishing - saltwater, freshwater and game. The Company holds over 10,000 lines in stock and services over 400 fishing tackle retailers in the UK and in Europe. All items are dispatched same day by courier to ensure safe delivery and continuity of supply. The Company is run by fishing enthusiasts who choose the products we stock and use the products we sell - surely the best endorsement.

SkippyFiSH Bait Co. was founded by touring bass pro Lou Consoli. The company manufactures a soft plastic jerkbait called a SkippyFiSH. "What differentiates our product from others on the market is the body design, long tail and short fin on the end of the tail." says Consoli. "Our design gives the lure an incredible swimming action simulating baitfish on the surface causing fish to strike." SkippyFiSH can be fished many ways. Some of the most popular are on a Carolina rig, Drop Shot rig, Texas rig, weedless over the surface, as a swim bait or jigging them on the bottom. SkippyFiSH currently comes in three sizes (2"-4"-6") and in 20 colors. SkippyFiSH has enjoyed much success with distribution in over 15 countries world wide. If you would like to learn more about SkippyFiSH goto www.skippyfish.com or call 610-906-3114.