Silverlight Digital and Google Partner for Digital Media Learning Series for Pharmaceutical Advertisers
New York, March 30, 2016 (Newswire.com) - Silverlight Digital, a boutique digital media agency in New York, announces today that it is expanding its pharmaceutical and healthcare learning series along with partner, Google. The series, which kicked off in December at Google’s New York headquarters with a “standing room only” crowd, will syndicate the event as a webinar to reach an even larger audience. The goal of the webinar and learning series is to educate digital advertisers, brand managers, and ad agencies on legal, creative and regulatory guidelines required by Google and the Food and Drug Administration for pharmaceutical and healthcare advertising. Future seminars and webinars will serve travel and retail advertisers.
“We find that when pharmaceutical drug manufactures or their creative agencies want to rush into a campaign, they are often not being properly advised on the regulatory compliance needed,” said Lori Goldberg, CEO of Silverlight Digital. “If these issues are not addressed in the early stages of campaign creation, they can result in serious delays.”
“Partnering with Silverlight Digital gives us an opportunity to address both sides of the digital equation,” added Pablo Mejia, Agency Development Manager for Google. “We can address the creative and media buying questions as well as the guidelines required by Google and the FDA to run an effective campaign, while utilizing the best new products that Google has to offer advertisers.”"We find that when pharmaceutical drug manufactures or their creative agencies want to rush into a campaign, they are often not being properly advised on the regulatory compliance needed. If these issues are not addressed in the early stages of campaign creation, they can result in serious delays."
The first webinar event will broadcast from Google’s New York headquarters and take place on Thursday, April 7 at 2:00pm EST and will be hosted by representatives from both Google and Silverlight Digital. The webinar will include a 40-minute presentation followed by a questions and answers session where attendees interact with the hosts.
HOW TO ATTEND
If you are a digital advertiser, ad agency or creative and would like to take part in the upcoming webinar or to inquire about attending a future seminar at Google’s New York headquarters, please contact Silverlight Digital using the form here:
“Dynamic Success in Google Pharmaceutical Advertising”
Thursday, April 7 at 2:00pm EST
Silverlight Digital is an official Google Partner. Our Partnership signifies that Google and Silverlight Digital are working hand-in-hand to deliver the highest quality level of service and innovation to clients.
About Silverlight Digital
Silverlight Digital is a digital media agency, 100% focused on the digital media that illuminates brands. Silverlight Digital is comprised of a diverse group of innovative industry experts who keep the spotlight on all things digital. The company looks across the entire digital spectrum to recommend the best approach for its clients, including display, search, mobile, video and social, and serves international and local clients in pharmaceuticals, healthcare, financial services, travel, retail, sports and more.
To learn more about Silverlight Digital, please visit www.silverlightdigital.com or follow us @SLDigitalMedia