Sheridan & Co Glimmers for Absolut

Online, October 8, 2010 (Newswire.com) - Sheridan &Co was briefed by Pernod Ricard Travel Retail Europe to design a series of travel retail promotional sites that would showcase the new Glimmer bottle. Sheridan's creative team took inspiration from Absolut Glimmer's advertising visuals, showing a stark white environment, and the crystal bottle, using its angles and facets to create the design concept.
For the largest site, at Stockholm's Arlanda airport, the 20 sqm area is anchored by a bespoke vinyl flooring, created in-house by Sheridan&Co, featuring Glimmer's faceted graphics. Two imposing, angular gondolas made from fibreglass with a sprayed matt white finish, again designed and built by Sheridan&Co, display the product.

Sheridan&Co is also creating promotional sites for Glimmer which will go into Heathrow T5 and T3 and Frankfurt over the coming weeks.
Sheridan&Co has previously created the travel retail promotional sites for Absolut Flavour of the Tropics and Absolut Rock edition.