SFIMA Welcomes Author, Lars Petersen, to Speak on Experience Marketing

South Florida organization for digital marketers provides customer loyalty educational presentation by author and marketing strategist

The South Florida Interactive Marketing Association (SFIMA), the tri-county’s premiere networking and professional development organization for digital marketing professionals, will host its monthly seminar on Thursday, March 12 from 6:30 to 8:30 p.m. at the IFGA Fishing Hall of Fame Museum. SFIMA will host author and marketer, Lars Petersen, who will speak on best practices in experience marketing for maximizing customer loyalty.

Lars is the co-author of “Connect: How to Use Data and Experience Marketing to Create Lifetime Customers.” He will be discussing the new paradigm of experience marketing; offering tips on how to leverage data, personalization and metrics to connect with customers and humanize brands.

“There’s a marketing revolution happening, caused by the always connected customer – organizations needs to adapt and be relevant or they will lose ground. Experience Marketing is an important step, it has a sharp focus on the customer experience and aims to create the most relevant experiences for customers, based on their situation and in the moment needs.”

Petersen will give insight using a case study of a local South Florida company as well as details about the success of other companies to provide local marketers with ideas for:

  •      Optimization of long term marketing.
  •      Exploration of new areas of revenue.
  •      Optimization of marketing budgets that enhance ROI.

“We are thrilled to have Lars at SFIMA’s March networking and educational event,” Peter Leshaw, president of SFIMA, states. “Experience marketing is a growing trend that marketing professionals need to start focusing on in order to create lifelong customers for their clients. We invite South Florida’s business and marketing communities to join us to learn about this necessary transition.”

Tickets for the event are $39 in advance or $49 at the door, for non-members. Admission is free for SFIMA members. From 6:30 to 7:30 p.m., SFIMA will host an industry networking engagement with drinks and hors d'oeuvres. Then, from 7:30 to 8:30 p.m., Petersen will speak about creating lifetime customers followed by a Q&A session.

For more information on the event or to purchase tickets, visit http://www.sfima.com/EventDetail.aspx?id=1019.

About SFIMA

The South Florida Interactive Marketing Association (SFIMA) is the foremost organization for marketing professionals throughout Broward, Miami-Dade and Palm Beach counties. Offering educational events, peer networking, and professional development opportunities, SFIMA is dedicated to educational excellence and expertise in digital marketing. The membership organization serves as the voice for South Florida’s interactive marketing industry. Single and multi-seat memberships are available. To learn more about the benefits of membership, visit http://membership.sfima.com/join or email membership@sfima.com. For additional information on SFIMA, visit http://www.sfima.com follow SFIMA on Facebook (https://www.facebook.com/SFIMA), Twitter (https://twitter.com/sfima) or LinkedIn (https://www.linkedin.com/groups/SFIMA-57526).

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