SEWA - A Non-Profit Organisation at The Bombay Store's Launchpad

Online, February 13, 2014 (Newswire.com) - The Bombay Store is perhaps the best and most well-known shopping destination in Mumbai and encourages customers to "Discover a new India" through their innovative range of products reflective of a blend of contemporary and traditional Indian culture.

They have always effectively pertained to their Corporate Social Responsibility be it by developing, sourcing and retailing merchandise for Magic Bus to support their cause of harnessing the power of sports to develop the lives of children from marginalised communities in India; by opening their doors and wholeheartedly welcoming the 'products' made by the kids of Akanksha Foundation; by supporting Project Crayons in raising funds for the marginalized communities or by joining hands with Elephant Parade for the cause of Asian Elephant Conservation.

One such endeavour by The Bombay Store is its 'Launchpad' initiative, a noble campaign to help launch designers and brands, that has showcased over 20 brands since last April. Launchpad has now taken a different turn as this January they have on display SEWA Trade Facilitation Centre; a non-profit organisation.

SEWA is a trade union registered in 1972 - An organisation of poor, self-employed women workers. Their main goals are to organise women workers for full employment & self-reliance. Full employment indicating employment whereby workers obtain work security, income security, food security and social security. Self-reliance indicating that women should be autonomous and self reliant, individually and collectively, both economically and in terms of their decision-making ability. Founded by Magsaysay winner Ela Bhatt, at present SEWA has a membership base of 1.2 million.

In response to the demand for creating sustainable livelihood strategies for the poorest of the poor women producers, The SEWA Trade Facilitation Centre (STFC) was established in May 2003 as the commercial arm of SEWA by more than 15000 women artisans in the textiles and handicrafts sector. Hansiba - The fashion brand of STFC represents thousands of women with precious skill of hand embroidery & craft. Every single Hansiba creation is painstakingly shaped by artisans whose families have been involved in the craft for many generations, across centuries, often in the face of extremely harsh situations.

The Bombay Store is not only supporting this brand but also promoting it to help them reach out to a new set of clientele across India via active Digital Media Marketing.

SEWA TFC will be on display at The Bombay Store, Fort Mumbai from 22nd January to 28th Feb with a wide collection of Cushion covers, handbags, door panels, calendar, wall pieces, Ipad covers and a
contemporary range of Kurtas. Drop in at The Bombay Store to show your support for this movement by women workers.