Serial Book Launches Crowdfunding Campaign To Reimagine Publishing

Follow the Geeks, a new kind of book for the digital age, will use serial publishing and crowdfunding to create a community of readers who interested in the future of work.

Contact

Lyndsey Gilpin | Jason Hiner
Phone: (415) 841-3752
Email: followthegeeks@gmail.com

Follow the Geeks, a new kind of book for the digital age, launched its crowdfunding campaign on Indiegogo on Monday. The book will be serially published beginning in early 2015, and readers will have the opportunity to contribute to the final version of the book.

The crowdfunding campaign marks the official public launch of the project, which is an example of how to democratize book publishing. The authors, tech journalists Lyndsey Gilpin and Jason Hiner, want to use the crowdfunding campaign to create a community with their most loyal readers.

"The book itself is about 10 digital entrepreneurs who are figuring out the future of work," said Gilpin. “We thought it was fitting to write a book about them in an innovative new way.”

Gilpin and Hiner are not yet revealing the names of the entrepreneurs who will be featured in the book, other than saying a number of them are well-known new media innovators.

As the chapters are published, they will be released for free for a limited time on the book's website: followthegeeksbook.com. Once all of the chapters have been completed, the final version of the book will be published as an e-book, hardback, and audiobook in late 2015.

"By publishing the chapters one at a time, we're going to get the book to our readers much faster, and give them the opportunity to provide feedback and contribute insights," said Hiner.

The best insights that readers contribute about the subject of each chapter will be published in the final version of Follow the Geeks.

The Indiegogo campaign has a goal of $10,000. The rewards include the e-book, audiobook, and hardback and one-hour Q&A with the authors.

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Lyndsey Gilpin is a Staff Writer for TechRepublic at CBS Interactive, where she covers sustainability, tech leadership, 3D printing, and social entrepreneurship. She's written in-depth features about Africa's technology revolution, the impact of big data on the future of farming, and the rise of the sharing economy.

Jason Hiner is the Global Editor in Chief of TechRepublic and the Global Long Form Editor of ZDNet at CBS Interactive. He writes about the people, products and ideas that are changing the ways we live and work. He's written in-depth features on Israel's cybersecurity juggernaut, Ford's rise as a technology company, General Electric's IT transformation, and the emerging revolution in bioprinting (which he and Lyndsey co-authored).

About Thirteen75 Publishing

Thirteen75 Publishing is reimagining book publishing for the digital age by using the power of serial publishing, crowdfunding, and online community.