Seaweed Industry Report Released: Feed and Pet Products Made with Seaweed: A Review of Products and Promotional Messaging
Online, December 9, 2013 (Newswire.com) - Feed and Pet Products made with Seaweed: A review of products and promotional messaging (November, 2013) indicates that demand for premium pet food products— those made with natural, high quality ingredients that provide tangible nutritional benefits— is playing a key role in driving growth in the global pet food business, particularly in Western markets such as Europe and North America. Seaweed producers and their partners have been able to capitalize on this demand by creating premium food, feed and supplements.
Some exceptionally innovative brands have also developed unique formulations that utilize seaweed together with other ingredients that deliver key nutrients such as protein and fiber. This type of innovation— as well as promotional materials that clearly describe the nutritional benefits associated with various formulations— are likely to play a key role in driving future growth in the pet food and feed segment of the seaweed business. A variety of such products are reviewed in this report in order to illustrate the types of formations that SIA's research suggests will appeal to potential customers.
"Readers of this report will be surprised and impressed at the size and potential of the global food and feed market for animals and pets, and the opportunities for seaweed ingredients to boost market appeal and sales. In addition, there are some great product and marketing concepts which should be of interest to the broader food and nutrition industry community," says Jeff Johnson, Managing Member, SIA.
This report is designed primarily for seaweed producers, product developers, marketers and managers who are interested in developing new pet food and feed products made with seaweed or are working to optimize their current offering of such products. The report could also be useful to those who sell dried and/or processed seaweeds as well as seaweed compounds, extracts or other similar products. Actionable insights designed to help businesses create products and promotional messaging that are likely to resonate with pet owners, as well as users of livestock feed and supplements, are offered throughout the report.
Jenni Ahmat from Anitone Pty Ltd. says, "I am a vet with a passion for sustainable agriculture and promoting the understanding of the links between soil health, plant health and animal and human health - hence I have long appreciated the value of seaweed as a food supplement for both animals and people. I found this report very informative and exciting to learn that there is such enormous growth potential in global seaweed production as a result of growing awareness and improved technology."
The 46 page report includes the following sections:
* Executive summary
* Background on the Pet Food and Supplement Market
* Dog Food and Supplements made with Seaweed
* Cat Food and Treats made with Seaweed
* Aquarium Fish Food and Aquaculture Applications
* Supplement and Feed Products for Livestock
* Bird Products
* Concluding Remarks
Purchase this report or Purchase a SIA membership and the report (saving 50% off this report and all past/future ones plus receiving special member only benefits).
SIA also published additional seaweed market reports in 2013 on Health and Wellness Marketing in the Seaweed Business and the World of Seaweed Cuisine, which can be found here - https://seaweedindustry.com/market/Reports/. Companies are welcome to contact SIA if there are topics they would like to see covered in future reports.
About Seaweed Industry Association
Seaweed Industry Association is an international trade association dedicated to expanding and promoting seaweed product sales. Sectors of the exciting multi-billion dollar seaweed industry include food, agriculture, health and personal care, cosmetics, and chemicals. There are hundreds of small, medium, and large companies in dozens of countries from the tropics to the poles producing and selling thousands of products with over 300 types of seaweeds from hundreds of thousands of harvesters. This is the amazing commercial seaweed supply chain.
SIA is dedicated to helping members of the commercial seaweed industry:
* Expand export sales
* Reduce shipping costs through volume discounts
* Connect with buyers and sellers
* Receive important industry and market data and information
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