Say Hello to 2020: Wedding Dress Designer Stella York Reveals New Collection

Affordable bridal fashion label makes a statement with all-new designs

The New Collection from Stella York

Now available at stores across the globe, the latest collection from wedding dress designer Stella York is ready to offer 2020 brides the style statement they crave. This season, brides will discover what it means to turn heads like never before—now through bold, larger-than-life feminine details, sexy cutouts that defy expectations—as well as a sleek, modern simplicity that steals the show at every angle. 

Timeless styles are elevated this season with new necklines and interesting fabric combinations to bring a fresh, young feel to Stella York’s Spring 2020 collection. From striking micro-plunges and high halter necklines, to daring sheer details with angled side cutouts—these elements add fresh variety and a touch of sexiness to universally flattering silhouettes. 

“Today’s bride is looking for more than just a wedding dress—she wants to make a lasting impression,” says Martine Harris, Chief Creative Officer of Stella York. “That’s why this season, we’ve created a collection that reflects everything about her fashion-forward style—with new and unexpected elements she won’t find anywhere else.”  

The dress experience doesn’t start when she walks down the aisle. Thanks to the EveryBody/EveryBride program, the affordable label also proudly offers these stunning new styles in sizes 22-34, with samples they can try on in-store—so their dream bridal journey can begin well before the wedding day. 

The designer label not only packs a punch this season with incredible new gowns for every size but continues to offer these internationally coveted designs at affordable prices—so every bride, no matter her size or budget, can make that head-turning style statement on her dream day. 

About Stella York

Founded in 2013, Stella York is part of the Essense of Australia family of brands—and has since outfitted thousands of brides across the globe with its affordable, award-winning designer styles. 

Inspired by the world’s hottest red carpet trends, Stella York bridal gowns are imagined and handcrafted with stunning detail. Each gown is constructed to provide an exceptional fit and give the body perfect form, all at a competitive price.

The new Spring 2020 Stella York is available now. For more information or to find your nearest retailer, please visit 

About Essense of Australia

Essense of Australia is a leading international bridal design house and wholesaler that creates and manufactures award-winning gowns under labels Stella York, Essense of Australia and Martina Liana, as well as private label collection Oxford Street and bridesmaid label Sorella Vita. 

Innovative design combined with a passion for creating an exceptional experience has propelled Essense of Australia forward as a world-renowned company, with bridal labels now available in more than 1,200 retailers worldwide—including the U.S., Canada, U.K., Australia, New Zealand and throughout Europe.

Brooke Pahura
Director of Marketing Communications

Source: Stella York


Categories: Fashion and Apparel

Tags: Spring 2020 wedding dress collection, stella york, wedding dresses

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About Essense Designs

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Combining a superb fit with couture finishing, Essense of Australia brings an attention to detail that sets our wedding dresses apart from those of many other designer labels and makes your wedding truly memorable.

Meg Buckley
Vice President of Marketing, Essense Designs
Essense Designs
15500 W 113th St (300)
Lenexa, KS 66219
United States