Saxony Partners Unveils New Logo

Dallas-based consulting firm celebrates 10th anniversary with new brand image

Saxony Partners logo

As part of Saxony Partners' 10th-anniversary celebration, the management and digital consulting firm has a new look. 

"This logo symbolizes the collaboration between our experts and our clients, the practical digital solutions we deliver, and the momentum that we create together," said Jeff Wilson, Saxony's founder and CEO. "It's a great way to both recognize our 10th anniversary and to set the stage for the decade to come."

Ashlar Projects, a Dallas-based branding and marketing agency, delivered the company's new logo and typography. The updated logo carries some of the DNA of Saxony's original brandmark — which also featured a prominent "S" — but presents it in a more modern, simple, and sleek style.

"We were thrilled to commemorate Saxony Partners' 10-year milestone by crafting a modern and impactful visual identity that will lead them into the next 10 years and beyond," said Ashlar Projects co-founder and principal Missy Wyszynski. "The new logo speaks to the exceptional services and solutions they deliver to a diverse range of clientele."

Saxony Partners was established in March 2011 as a management and digital consulting firm focused primarily on the Commercial Real Estate sector before expanding to Financial Services, Healthcare, and Digital-focused companies. Saxony helps companies do more with their data through data strategy and aggregation, application and software development, user experience and design, automation, and other practical digital solutions. The firm has been listed in the Inc. 500 as one of the fastest-growing private companies in the United States and as a Best Place to Work by the Dallas Business Journal.

"You don't get many opportunities to completely reimagine your brand image," said Matt Hooper, Vice President of Marketing and Communications at Saxony Partners. "It's a little exciting and a little intimidating at the same time.

"The unofficial motto of our marketing department is 'don't complicate the simple,' and we leaned into that philosophy here. In the end, we wanted a logo and a font treatment that was simple and practical — and that's exactly what we got."

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Source: Saxony Partners


Categories: Business Technology

Tags: app dev, Ashlar Projects, branding, business consulting, digital consulting, Saxony Partners