Samsung Launches 'Everyone Is Art'- A Giant Art Collaboration And Celebrity Event To Raise Awareness Of Breast Cancer
Online, September 20, 2010 (Newswire.com) - By visiting www.morethantalk.eu/everyoneisart members of the public will be able to upload* photos of themselves or loved ones, together with information about how or why their lives have been touched by breast cancer.
1,096 of these images will be selected by British artist Samira Harris and used as a medium to recreate Botticelli's 'Birth of Venus'. 1,096 is the number of women diagnosed with breast cancer in Europe each day and 'Everyone Is Art' has been launched in association with 17 European breast cancer charities including Breakthrough Breast Cancer in the UK.
Emily Holt, aged 30, has uploaded this photo of herself to Everyone Is Art. Emily was diagnosed with breast cancer in September 2008. She was convinced her lump was cyst. She has now finished chemotherapy, undergone major breast reconstruction surgery and is looking forward to starting a fashion course in Brighton.
Wendy Evans-Scott, a 47 year old British woman successfully completed treatment for breast cancer three years ago. "I have added this photo of me to www.morethantalk.eu/everyoneisart. My mum and I have both battled with breast cancer and I encourage my daughter to check herself regularly. Each day, 1,096 women in Europe are diagnosed with breast cancer and we can all do a little something to make sure as many people as possible are aware. "
"Samsung has supported European breast cancer charities for four years and for 2010, we want to take action through art," explained Ines Van Gennip, head of CSR for Samsung Electronics Europe.
"Samsung is appealing for photos of men and women who have been affected by breast cancer, either directly or through a loved one. We are also looking for photos of the hard-working and inspiring pink ribbon campaigners who take part in marathons or dye their hair pink to promote awareness.
"All of these pictures tell a story of courage and 1,096 can be used in one giant, final piece of art encouraging women to be breast aware. When you think that over one thousand women are diagnosed with breast cancer in Europe every day, the impact of this final piece becomes even more prolific," Van Gennip continued.
Photos may be uploaded from today, with the deadline for images on 24th September. The finished composition will be revealed on 14th October 2010, Samsung's European Breast Cancer Awareness Day; at The Royal Exchange in Central London. After this it will be sold, with profits going to European breast cancer charities.
'Everyone Is Art' comes to Piccadilly Circus, October 2010
Of the 1,096 images that are chosen for the final piece of art, 20 photos will be shown on the world famous Samsung big screen at Piccadilly Circus in October 2010. This will be the first time in history that non-professional photos of real men and women are shown on the Samsung screen - London's most iconic outdoor advertising spot.
'Everyone Is Art' event starring Sonique: 14.10.10
Samsung's 'Everyone Is Art' campaign will culminate in a celebration event at The Royal Exchange in Central London on 14th October 2010: Samsung's European Breast Cancer Awareness Day. On this date, ambassadors of the campaign and celebrity guests will enjoy a DJ set from Sonique and view the completed artwork.
Celebrities who have attended Samsung's annual Pink Ribbon events over the past two years include Jerry Hall, Katherine Jenkins, Kelly Rowland, Jamelia and Beverley Knight. Even more are expected at the Samsung Pink Ribbon Celebratory Party at The Royal Exchange on 14h October 2010.
How to add your photo to Everyone Is Art*
Images of 2MB may be uploaded at www.morethantalk.eu/everyoneisart. 1,096 photos added by 24th September will form part of the completed artwork by Samira Harris. All images uploaded may be viewed on www.morethantalk.eu/everyoneisart. For more information please visit www.morethantalk.eu/everyoneisart.
- Ends -
Notes to editors
More Than Talk
'Everyone Is Art' is part of the Samsung More Than Talk European Breast Health Awareness campaign. In Europe, 400,000 women are diagnosed with breast cancer each year. With support through Facebook, YouTube, Flickr and Twitter, Samsung More Than Talk aims to reach at least this many women in Europe. This level of awareness could help save many lives, not only in Europe but across the globe.
By visiting www.morethantalk.eu, women can find an instant community of support and a place to make pledges to raise awareness of breast cancer.
Samsung's pledge to raise awareness of breast cancer began in The Netherlands in 2006. Since then Samsung has donated $6.4 million to European breast cancer charities, providing crucial support for breast cancer awareness, prevention, campaigning and fundraising. This year Samsung operations in 25 European countries have joined the fight against the disease.
Interviews and case studies
The women at the heart of Samsung More Than Talk are all involved with Everyone Is Art and have moving stories to tell about breast cancer.
• Emily Holt, 30 from Foxton: Emily was diagnosed with breast cancer in September 2008 and was convinced her lump was a cyst. She has now finished chemotherapy, undergone major breast reconstruction surgery and is looking forward to starting a fashion course in Brighton.
• Wendy Evans-Scott, 47 from Dorking in Surrey: Being diagnosed with breast cancer completely changed Wendy's outlook on life. She successfully completed her treatment three years ago and has taken part in multiple fundraising events. Wendy hopes the campaign will promote breast awareness and re-assure other women that you can carry on with your life after cancer. Wendy is among the first people to upload a photo to 'Everyone is art' and is happy to share her photo and story behind her photo, to help publicise the campaign
• Amanda Jones, 68 from Camberley in Surrey: Amanda lost her daughter Rebecca, aged 33, to breast cancer. Amanda has raised £145,000 for breast cancer awareness and dedicates her time to campaigning for improvements to breast cancer services, treatments and research
• Samira Harris, from Brighton, is the artist creating the final artwork to raise awareness of breast cancer. Samira trained at The London Institute of Art and Design and is currently developing a new studio space with an artistic collective in Lewes, Sussex
Please contact Felicity Hardingham at Golden Goose PR on 0207 734 2002 or 077 474 45898 to request interviews, or email felicity@goldengoosepr.com.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Samsung
Austria Belgium
Croatia
Finland
France
Greece
Hungary
Ireland
Italy
Netherlands
Poland
Portugal
Romania
Slovenia
Spain
Switzerland
UK Breast cancer charity
Austrian Breast Cancer League
Think Pink
Europa Donna
Roosa Nauha
Le cancer du sein, parlons-en
Hellenic Association of Women with Breast Cancer Cancer League
Susan G. Komen Deutschland e.V
Susan G. Komen Italia
Pink Ribbon Foundation
Amazonki Foundation
Laço Association
Renasterea Foundation
Europa Donna FECMA
Swiss Cancer League
Breakthrough Breast Cancer
About Breakthrough Breast Cancer
Breakthrough Breast Cancer is a pioneering charity dedicated to the prevention, treatment
and ultimate eradication of breast cancer. The charity fights on three fronts: research,
campaigning and education.
Breakthrough Breast Cancer funds ground-breaking research, campaign for better services
and treatments and raise awareness of breast cancer. Through this work the charity
believes passionately that breast cancer can be beaten and the fear of the disease removed
for good. Find more information at breakthrough.org.uk