SalesLoft Welcomes Salesforce to the Sales Engagement Party

Momentum for Sales Engagement Continues as Global CRM Leader Enters the Market

SalesLoft, the leading sales engagement platform provider, applauds its partner Salesforce for entering the sales engagement market. This action by the global leader in CRM signals the market’s broader adoption of sales engagement and related technologies as a path to delivering a better sales experience overall, making the sales process easier and more efficient for both buyers and sellers.

Sales engagement innovates and delivers value by empowering sales organizations to balance personalization and automation and make real, human connections at scale. SalesLoft helps teams set and execute on a cadence of phone, email and social communications to convert more target accounts into customer accounts.

Sales engagement means that reps have more time to spend on revenue-generating activities, and sales leaders have more data to coach reps towards constant improvement, while deep integrations with Salesforce, Gmail and Outlook enable more flexible and efficient ways of working. Sales engagement also incorporates additional insights from the capture of customer interactions and “moments that matter,” ensuring that sales teams can better listen to and understand customer conversations and improve the overall buying experience.

“Sales engagement is more than just email management. It is all about managing the sales process through a fully integrated platform,” commented Kyle Porter, SalesLoft CEO. “Our company and our solution are built on the idea that better sales interactions drive more revenue. Sales engagement platforms like SalesLoft help orchestrate every form of communication and every potential channel for seller and buyer interactions. The entry into our market by the world leader in CRM speaks well to the value that sales engagement can deliver.”

About SalesLoft

SalesLoft transforms the way sellers engage with their customers to help them deliver better selling experiences. With today’s buyers yearning for more relevant, authentic and sincere engagement, more than 2,000 organizations, including Square, MuleSoft, Alteryx, and Dell, rely on the SalesLoft platform to deliver better selling experiences.

With offices in Atlanta and San Francisco, SalesLoft has more than 350 employees and was recently recognized as the #1 best place to work in Atlanta. The company was also recently named the 7th Fastest-Growing Technology Company in North America by Deloitte. For more information on SalesLoft and how to deliver a better sales experience, visit


Nancy Sheffield for SalesLoft

Source: SalesLoft


Categories: Computers and Software

Tags: sales engagement, salesforce, salesloft

About SalesLoft

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SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers.

Cindy Knezevich
VP Communications, SalesLoft
1180 West Peachtree Street NW (600)
Atlanta, GA 30309
United States