SalesLoft Announces Partnership With Leading Account-Based Platform 6sense
Marketing and sales technology leaders integrate to improve account-based prospecting
ATLANTA, November 4, 2020 (Newswire.com) - SalesLoft, the leading provider of the most complete Sales Engagement platform, today announced a partnership with 6sense, a leader in account-based sales and marketing platforms.
6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer’s journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to prioritize which accounts to engage and personalize communications based on buyer interest. Sellers can extract these insights from 6sense directly in their CRM, and then add key buyers into the appropriate SalesLoft Cadence.
“Sellers must provide value to their customers, and to do this they have to really understand what problems their customers are trying to solve and where they are in the buying journey. The 6Sense and SalesLoft integration arms sellers with the account data and insights they need to engage the right buyers with the right message at exactly the right time,” said Latané Conant, CMO, 6sense.
One of SalesLoft’s first customers to benefit from this technology integration with 6sense is the business development team at 6sense.
“The challenging thing about being a Business Development Rep (BDR) is understanding which accounts to reach out to, when to reach out, and what they care most about. We can spend hours researching an account and prepping for calls only to fall flat,” said Ernest Owusu, BDR Leader for 6sense. “With 6sense we have a deep understanding of what our prospective customers are searching for and where they are on the buying journey, and that informs how and when we talk to them. With the combination of 6sense and Salesloft, our BDRs are reaching out with timely, relevant messaging – and consistently outperforming industry benchmarks of pipeline per rep by 200% or more every month.”
SalesLoft continues to expand its ecosystem of technology partners; with over 90 technology integration partnerships that help customers achieve more from their workflows. SalesLoft works seamlessly with leading account-based platforms such as 6sense, ensuring that Marketing and Sales are aligned throughout the sales process while increasing the potential for deals to close.
“I’m a passionate believer in account-based strategies. The key to executing them effectively is to ensure marketing and sales are aligned,” said Sydney Sloan, CMO of SalesLoft. “Targeting the right accounts and understanding the buying signals through 6sense, and then personalizing outbound communications to those accounts through SalesLoft is a very powerful combination.”
SalesLoft is the only complete Sales Engagement platform. It helps companies build pipeline, manage active deals, and engage customers. Revenue teams can execute account-based strategies, coach more effectively, and get the reporting and analytics they need to exceed their goals.
SalesLoft Media Contact
Cindy Knezevich, VP Communications
pr@salesloft.com
About SalesLoft
SalesLoft is the provider of the #1 Sales Engagement platform, helping organizations like NCR, MuleSoft, Square, and Cisco, generate more revenue and deliver better experiences to their customers. With offices in Atlanta, New York, Indianapolis, San Francisco, London, and Guadalajara, Mexico, SalesLoft is frequently recognized for its award-winning culture with recognitions from Fortune’s Best Workplaces, Comparably’s Best Places to Work, and Inc. Magazine’s Best Workplaces. For more information on SalesLoft and how to deliver a better sales experience, visit https://salesloft.com.
About 6sense
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Learn more at www.6sense.com.
Source: SalesLoft