Rightrack Launches Easy Research Pro - India's First Web-2.0 Business Research Tool

Online, December 17, 2010 (Newswire.com) - Rightrack, a Chennai based marketing research solutions provider has launched 'EasyResearchPro' a tool that is going to revolutionize the way organisations interact with people to gather information, insights and feedback.

EasyResearchPro uses "dialogue method" to communicate with people and extract information from them. The Social media style of participant interaction aided by multimedia streaming makes the information gathering process interesting and lively when compared to typical online surveys that lack the human touch.
Moderated discussions, In-depth interviews, Surveys, Tests, Polls, Brainstorming sessions etc., can be conducted among respondents with this versatile tool. The notable features include a facility to showcase audio visual stimulants to provoke the thoughts of people, Accessibility from anywhere-anytime through internet and Synchronous & Asynchronous participation options.

"EasyResearchPro-MR" and "EasyResearchPro-HR" are the two variants offered by Rightrack to marketing and HR functionaries in India. EasyResearchPro-MR happens to be India's first online hybrid marketing research tool that handles both qualitative and quantitative research. It helps organizations execute own marketing research projects and generate reports immediately. EasyResearchPro-HR can be used for conducting individual and group interactions, Employee surveys, Assessments, Reviews, Evaluations and Skill tests.

These smart solutions are offered to potential users as Software as a Service (SaaS) with professional service support and flexible pricing options.

For more information visit: www.rightrack.net