Riechesbaird Unleashes the Creative Process on Naming and Corporate Identity on "Branding Business"
Online, July 26, 2011 (Newswire.com) - The new show, found at www.brandingbusiness.com, provides insights from two great, creative minds to discuss the foundations, challenges and trends in naming and corporate identity: Drew Letendre and Michael Dula of RiechesBaird.
"Corporate identity creation is critical to the success - or failure - or any business," said show host Ryan Rieches, co-founder and CEO of RiechesBaird. "A successful one is recognizable and defines the company's core values, communicates the set of qualities or characteristics that make it special, and emphasizes how that particular company differentiates itself in the market."
Letendre is a senior brand strategist and naming consultant with more than 12 years of experience in b-to-b branding. He has worked with clients across a broad spectrum of industries, such as technology, financial services, manufacturing, healthcare and education. Letendre has more than a decade of experience creating and developing brands for such renowned companies as Merrill Lynch, Microsoft, Avery Dennison, Nike, iStar Financial and the University of California at San Francisco.
Dula is Creative Director at RiechesBaird, and his design work has been honored and widely published in virtually every major industry publication including American Graphic Design, Communication Arts, The American Institute of Graphic Arts, Print Magazine, New York Art Directors Club, and American Corporate Identity among others. His work currently resides in the Permanent Corporate Collection of the Museum of Art and Design in New York City, and has represented the United States at the International Design Exhibition in Anson, South Korea.
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Corporate Identity Creation on "Branding Business"
The 'Branding Business' radio show is part of a new online community, www.BrandingBusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird's experience-driven expertise with an unmatched portfolio in the B2B world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.
"'Branding Business' is not merely a tag line or 'shorthand' for our B2B expertise," said Ray Baird, co-founder and president of RiechesBaird. "It's a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world's most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share."
The 'Branding Business' radio show features Brew and the firm's co-founders, Ryan Rieches and Baird, as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP's five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2011, these gentlemen share their insights and knowledge of branding in today's ever-changing business environment.
RiechesBaird, a leader in corporate branding, specializes in building the value of B2B companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, RiechesBaird provides local service to their ever-growing group of marquee clients on both coasts.
These success stories helped secure RiechesBaird's inclusion in the "Top Small Agency" rankings by B2B Magazine. Their prestigious "B2B Top Agencies Special Report" includes agencies that have a significant amount of B2B business, key clients and range of services. The magazine noted that
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Corporate Identity Creation on "Branding Business"
over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital.
About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term "Branding Business" represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.
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