Researchers Discover Electricity Usage a Robust Predictor of Stock Market Direction

A new lens through which investors can look to predict stock market performance has been discovered by a group of academic researchers: tracking industrial electricity usage.

“Industrial electricity usage is measured very accurately and is difficult to manipulate. Year-over-year industrial electricity usage growth rate has a strong and significant predictive power for future stock market excess returns in horizons ranging from one month to up to one year,” according to the research paper authored by Dayong Huang, Ph.D, of the Bryan School of Business, University of North Carolina at Greensboro, an expert in stock market indicators, and his colleagues, Zhia DA, of the Mendoza College of Business, University of Notre Dame, and Hayong Yun, of the Eli Broad College of Business, Michigan State University.

As reported in the paper, tracking annual industrial electricity usage is a unique, accurate, and significant predictor for future stock market fluctuations, and unlike commercial and residential electricity usage, industrial electricity usage is less affected by weather conditions. 

Most modern industrial production activities involve the use of electricity, and because of technological limitations, electricity cannot easily be stored. As a result, industrial electricity usage can be used to track production and output in real time.  And because electric utilities are highly regulated and subject to extensive disclosure requirements, electricity usage data are accurately measured and reported.

Huang said that this method of prediction outperforms the standard variables, including the output gap and the growth rate of the Gross Domestic Product. “Looking at industrial electrical usage tells a bigger picture of what we should be doing in the stock market. When there is high industrial electrical growth, the economy is booming.  If the economy is up, the stock market is up – but evidence now shows that the market will revert back to its norm.  It will correct itself.”

High industrial electricity usage today predicts low stock returns in the future, consistent with a countercyclical risk premium. Industrial electricity usage tracks the output of the most cyclical sectors,” the paper reports.

“This is just one variable for money managers to look at within a combination — but it’s a big one. It helps with market timing — when to allocate money in, and when to take it out. If the variable is too high, it’s time to consider taking money out. Usually, they are using historical data to make decisions. The present tells us about the past, so it’s critical to look at industrial electricity usage,” he added.

Media Contact:
Casey Fletcher
Bryan School of Business & Economics
336.256.0276 or

NOTE: Dr. Huang’s paper “Industrial Electricity Usage and Stock Returns” has been selected as the winner of the Sharpe Award for the best paper in the 2017 volume of the Journal of Financial and Quantitative Analysis.

About the Bryan School of Business & Economics at UNCG

The Bryan School of Business and Economics at UNC Greensboro is one of the largest business schools in North Carolina, offering six undergraduate programs, six graduate programs, and three Ph.D. programs. The Bryan School holds dual accreditation in business and accounting from AACSB – a distinction held by only 1% of business schools in the world. The Bryan School produces the principled leaders and exceptional problem solvers that communities and organizations need. Learn more at

 About the University of North Carolina at Greensboro

The University of North Carolina at Greensboro, located in the Piedmont Triad region of North Carolina, is a high-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with more than 19,600 students and 2,500 faculty and staff members representing more than 90 nationalities. With 86 undergraduate degrees in over 100 areas of study, as well as 52 master’s and 28 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in education, health and wellness, the performing arts, business and the arts and sciences, among others. For additional information, please visit and follow UNCG on FacebookTwitter and Instagram.

Source: Bryan School of Business and Economics at UNC Greensboro


Categories: Business, Stocks

Tags: academic research, electricity usage, market timing, North Carolina, stock market, stock market direction, stock market predictor

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