Repsly Appoints Ivana Smoljan as VP of Engineering

Mobile CRM innovator continues to expand leadership team to help fuel growth in Food & Beverage, Consumer Products, and other Retail sectors

​​Repsly, Inc, a SaaS company changing the way sales and marketing teams do work in the field, today announced the addition of Ivana Smoljan Dobranovic to the firm’s leadership team.

Ivana joins Repsly to head the company’s engineering team based in Zagreb, Croatia. She will oversee the end-to-end execution of Repsly’s product development vision, and help to put in place scalable tools and methods to support the company’s growth and expansion into new market segments. She will also be mentoring and managing the company’s development and QA teams to ensure the delivery of high quality software to all global customers and partners.

Previously Ivana was a Software Solutions Manager at S&T Croatia, a top European provider of IT solutions and a partner with Cisco, IBM, Microsoft, SAP and other technology providers.

At S&T, Ivana was responsible for a software solutions business unit serving customers across multiple industries and focused on e-commerce, CRM, and custom business solutions development. She started her career in software development, worked as a consultant and project manager, and ran her own company which was later acquired by S&T.

Outside of the office, Ivana enjoys traveling with her family and friends.

This strategic hire comes after the company recently added Allen Bonde and Matthew DePaolis to head its marketing and customer success teams, and closed a new $1.6M round of financing. Repsly now has more than 10,000 users in 70 countries, and is acclaimed for its intuitive approach to empowering brands and service providers to thrive in the new retail environment.

"Ivana is a successful entrepreneur and manager, and a great strategic thinker, but more importantly she is a hands-on, get-it-done kind of person," said Marko Kovac, Repsly's CEO and co-founder. "While technical by training, she understands the human element, and will help us to create an energetic engineering culture that retains talent and breeds innovation."

Repsly, Inc. is a software as a service company that helps brands grow from where they are today to where they want to be tomorrow, in a human, enjoyable way. With a super-easy-to-use mobile CRM, Repsly is helping brands like Altra Running, Heretic Brewing, Philips, UNREAL Candy and Victoria’s Secret get closer to their customers by simplifying how their field teams collect data, work together, and drive sales. Headquartered in Boston, with an R&D team in Zagreb, Croatia, Repsly works with 1,000 brands and partners around the globe.

For more information, please visit the company's website,

Media Contact: 
Allen Bonde 
Phone: 781.801.0279 

Source: Repsly

Categories: Computers and Software, Food and Beverage Manufacturing, Customer Relationship Management (CRM)

Tags: Boston, Croatia, Field Marketing, Field Team Management, Leadership, Marketing, Merchandising, Mobile Apps, Mobile CRM, New Hires, Sales, Startup

About Repsly

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Repsly is a mobile data collection tool that provides mobile CRM and workforce tracking system for field teams.

745 Atlantic Avenue
Boston, MA 02111
United States