REELY Selected to Power AI-Generated Highlights for Missouri Valley Conference

Automated real-time clips, highlights and condensed games to be produced and shared from live streaming videos

Missouri Valley Conference Logo

REELY Corp. announced a partnership today with the Missouri Valley Conference (MVC), an NCAA Division I athletic conference, to produce real-time clips, highlights and condensed games from select sporting events. The MVC will distribute this short-form content to boost social engagement and provide fans with dynamic content faster than ever.

The REELY platform leverages proprietary computer vision-based highlight detection to make creating and sharing videos simple and incredibly efficient. The content is automatically created in an instant and can be shared across social channels and team websites with a single click.

“The technology that REELY employs is extremely beneficial for the Missouri Valley Conference," said Katie Mucci, assistant commissioner for new media and technology.​ "Automated clipping has freed me up in huge ways and gives me the opportunity to further promote our schools and show off our broadcast crews' amazing work.”

REELY’s proprietary HYPE score gives the MVC access to ranked highlights that are easily sortable. This drastically increases the efficiency with which editors can find, select and distribute content – saving time and money while increasing brand-building opportunities and monetization.

In the past six months, REELY has added over 50 college teams to its rapidly expanding customer list. The AI-based platform works across a broad range of field and court sports including basketball, football, soccer, baseball, softball, volleyball, lacrosse and hockey.

“As digital media continues to expand, sports information directors’ responsibilities continue to increase while very little is ever taken away from their workload," said Ian Stephens, CMO and co-founder of REELY. "Our technology empowers one person to facilitate highlight generation from multiple events in real time while cutting in half the amount of time it takes to produce video highlights post-game. This is a huge efficiency hack for teams and conferences who understand the importance of creating dynamic content that keeps fans engaged and excited."

Using the REELY platform is incredibly easy – all it takes is three simple steps. Users enter a link to their content, REELY processes the video and the output is immediately delivered to the customer for distribution. The platform can be utilized through a web-based interface or an API depending upon the use-case. "A five-minute demo is all it takes to revolutionize your workflow," continued Stephens. "We are still amazed by people's reactions when they see our platform creating real-time highlights from their content.”


The Missouri Valley Conference, the nation’s second-oldest NCAA Division I conference, continues to be a leader in college athletics and is one of the nation’s most progressive conferences, celebrating its 112th season in 2018-19. Athletic accomplishments include four NCAA national basketball championships, 18 trips to the NCAA Final Four, a 1989 national baseball championship and 19 College World Series qualifiers. League members include Bradley, Drake, Evansville, Illinois State, Indiana State, Loyola Chicago, Missouri State, Northern Iowa, Southern Illinois and Valparaiso. Central Arkansas is an affiliate member in men’s soccer; Dallas Baptist is an affiliate member for baseball; Arkansas-Little Rock is an affiliate member in women’s swimming and diving; and Stony Brook competes as an affiliate member in women’s tennis.


REELY’s mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights and condensed games. Core to the REELY ecosystem is a proprietary artificial-intelligence-based platform that leverages computer vision and machine learning to automatically clip, tag, rank and distribute short-form content in real time. The platform supports both traditional sports and eSports for a growing list of global clients.

Source: REELY


Categories: Collegiate Sports

Tags: ai, clips, college, content, esports, high school, media, social, software, sports, university, video

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REELY uses computer vision and deep learning to automatically identify, clip, and distribute sports highlights.

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