REELY Selected as Official Highlight Partner of Major Arena Soccer League (MASL)

Computer vision company will automate real-time clips, highlights and condensed games produced and shared from live streaming videos

MASL REELY announcement

​​The Major Arena Soccer League (MASL) and REELY announced a partnership today making REELY the official highlight solutions partner of the league. This partnership represents the first indoor professional arena soccer league to join the REELY platform. MASL joins Major League Lacrosse as the second professional sports league to use REELY’s platform to create and distribute content during the 2019-2020 season.

The REELY platform uses proprietary computer vision-based highlight detection to make creating and sharing videos easier than ever before. Content is automatically created in an instant and can be shared across social channels and team websites with a single click.

“We’re excited to partner with REELY this year to bring thrilling and timely content to our fans,” said MASL Commissioner Joshua Schaub. “With automation, content creators can tell richer stories faster than ever before.”

REELY’s proprietary HYPE score gives MASL access to ranked highlights that are easily sortable. This drastically increases the efficiency with which editors can find, select, and distribute content – saving time and money while increasing brand-building opportunities and monetization.

“MASL is a perfect partner to showcase the value of short-term content for fan engagement and brand building,” said REELY CMO and co-founder Ian Stephens.

In the past six months, REELY has added over 80 college, professional and semi-professional teams to its rapidly expanding customer list. The AI-based platform works across a broad range of field and court sports including basketball, football, soccer, baseball, softball, volleyball, lacrosse, and hockey.

Using the REELY platform is incredibly easy – all it takes is three simple steps. Users enter a link to their content, REELY processes the video and the output is immediately delivered to the customer for distribution. The platform can be utilized through a web-based interface or an API depending upon the use-case. "A five-minute demo is all it takes to revolutionize your workflow," continued Stephens. "We are still amazed by people's reactions when they see our platform creating real-time highlights from their content.”


The Major Arena Soccer League represents the highest level of professional arena soccer in the world. The MASL features teams across North America, with teams playing coast to coast in the United States, Canada and Mexico. The MASL is currently incorporated as a 501(c)6 not-for-profit corporation, formed to promote the business and sport of arena soccer.


REELY’s mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights, and condensed games. Core to the REELY ecosystem is a proprietary artificial intelligence-based platform that leverages computer vision and machine learning to automatically clip, tag, rank and distribute short-form content in real time. The platform supports both traditional sports and eSports for a growing list of global clients.

Source: REELY


Categories: Soccer

Tags: arena, automation, college, goal, highlights, masl, soccer, social, sports, startup, tech, video

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REELY uses computer vision and deep learning to automatically identify, clip, and distribute sports highlights.

Ian Stephens
CMO & Co-Founder, REELY
612 Santa Monica Boulevard
Santa Monica, CA 90401
United States