REELY and Sportradar Announce Acceleradar Program Development Partnership

Companies to integrate computer vision technology with data feeds to advance AI across sports.

REELY, a leading computer vision and deep learning sports technology company, has announced their inclusion in Sportradar’s Acceleradar program. This partnership will enhance the live highlight clipping and distribution experience across a broad range of sports on an international scale.

“We cannot overstate the importance of this partnership with Sportradar. Their data feeds will immediately improve our video tagging and accelerate our development with the creation of robust ML training sets to help us capture richer and more nuanced events,” REELY CEO Cullen Gallagher said.

We cannot overstate the importance of this partnership with Sportradar. Their data feeds will immediately improve our video tagging and accelerate our development with the creation of robust ML training sets to help us capture richer and more nuanced events.

Cullen Gallagher, CEO

Based in Santa Monica, California, REELY utilizes the latest artificial intelligence technology to watch sports and create highlights automatically. The system can “learn” what specific plays look like, such as goals or big hits, and generate a highlight clip.

“Sportradar is seeking out innovative companies to bring into our Acceleradar program and we feel REELY is a perfect candidate,” said Javier E. Altamirano, Director of Innovation at Sportradar. “We understand firsthand the value that AI and machine learning can bring to increasing efficiency in content creation and look forward to seeing how our data will enhance REELY’s exciting product offering.”

ABOUT REELY

REELY provides automated content solutions for sports organizations using advanced computer vision and deep learning systems. REELY’s proprietary workflow software automatically tags, clips, and distributes the best highlights in real time, enabling content owners to better engage with fans and monetize content more efficiently. REELY leverages cutting-edge artificial intelligence to power solutions to the toughest video challenges across a wide array of field sports. www.reely.ai

ABOUT SPORTRADAR

Sportradar is the global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities. Partnering with the likes of the International Tennis Federation (ITF), the National Football League (NFL) and the National Basketball Association (NBA) as their official data partner, we have provided numerous rights holders with the tools and services to unlock the full power and impact of their data. Besides being a market leading company in the sports betting and media industries, Sportradar also operates a unique Fraud Detection System (FDS) which is relied upon by law enforcement agencies as well as several sports federations, including World Rugby, the ICC and UEFA.

More than 1,000 businesses in over 80 countries rely on Sportradar’s data depth and quality services in their daily business. Headquartered in Switzerland, Sportradar has offices in 34 other cities and employs over 1,700 highly experienced staff worldwide. More information can be found on www.sportradar.com.

Media contact:
Ian Stephens
ian@reely.ai // www.reely.ai
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Source: REELY

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