Reel Axis Acquires Marketing Services Business Unit of Sierra Pacific Group

Partnership will allow Reel Axis to better support MSPs through go-to-market strategies

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Reel Axis, a go-to-market tech-enabled services company, has announced that it has completed the acquisition of the marketing services business unit of Sierra Pacific Group (SPG), a leader in technology business consulting.

"We are delighted to welcome the SPG team and their wealth of knowledge to Reel Axis," says Chris Lee, President of Reel Axis. "This investment marks an important milestone that will allow us to continue to accelerate our growth and provide additional value-add to our clients. SPG and Reel Axis align at a core level, which will help the technology businesses we work with efficiently achieve their marketing goals."

As SPG's core service offering revolves around technology business, ConnectWise and N-Central consulting while Reel Axis focuses on marketing, this strategic partnership will allow clients to streamline operations and leverage technologies to achieve results. SPG's existing marketing clients now have access to an expanded suite of marketing products and services designed specifically for the unique needs of technology businesses.

With this acquisition, the new combined team will continue to operate on the Entrepreneurial Operating System® (EOS) methodology. This allows for greater vision and focus, expanded scalability around service excellence, and commitment to innovation and creativity.

"I am very pleased to announce Reel Axis as the new owner of our marketing services business unit," says Adam Bielanski, CEO of SPG. "I am convinced that Reel Axis will be great for our team members and clients to continue their growth. The divestment to Reel Axis is a major step in SPG's strategic journey to become a true global consultancy for technology business leaders. I believe SPG is well-positioned for strong organic growth and continuing our track record of revenue acceleration to focus on our core service offerings."

About Reel Axis
Reel Axis is a tech-enabled go-to-market services company that meets the needs of today's technology companies through marketing strategy, automation, insight and service, creating a frictionless environment between buyers and sellers and having fun doing it. For more information, please visit


For more information, please contact
Chris Lee
Reel Axis

Source: Reel Axis


Categories: Business Technology

Tags: connectwise, information technology, marketing, MSP, n-central, technology

About Reel Axis

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Reel Axis is a technology firm specializing in the design and execution of go-to-market programs.

Reel Axis
Denver, CO
United States