Red Rock Events Sets Sights on Leadership Growth in 2016

In 2016, the Red Rock Events team will be focusing its development efforts on leadership, according to Laura, the firm's Director of Operations. This initiative is intended to foster management potential at all levels of the company.

​In many organizations, leadership is an extremely top-down, command-oriented structure. However, at Red Rock Events the management team has always sought to foster leadership skills throughout the organization. Laura indicated that this recent skill development initiative is reflective of the high priority that her team places on creating opportunities for all associates of the firm.

“We have made a commitment to our associates that we will help them advance their careers,” Laura said. “This isn’t just a way to attract more talent; it is something in which we truly believe. By creating professional development opportunities for all our team members, we are encouraging everyone in our company to be lifelong learners. That is an immensely valuable return on our investment.”

"We have made a commitment to our associates that we will help them advance their careers,"

Laura , Director of Operations

She indicated that the most important aspect of this effort is creating more opportunities for new associates to take charge. They will be given relatively simple leadership responsibilities at first, but gradually will be expected to take on heavier duties. According to Laura, this consistent increase in challenges is important to her associates’ professional growth.

“Spreading and emphasizing our company vision will also be a part of this initiative,” she continued. “We have a clear and consistent strategic plan for the firm. By making sure that everyone at Red Rock Events understands this plan, we can ensure that even new leaders will be moving in the right direction.”

Red Rock Events’ Director Revealed Goal Setting Techniques

Laura indicated that this recent initiative is part of a broader goal-setting effort at Red Rock Events. She stated that the most important aspect of this undertaking has been to ensure that all short-term goals support the overall company vision.

“Consistency in planning can make it easier to actually achieve your goals,” she said. “It is also very valuable to be as specific as possible. I have found that making SMART goals is really worthwhile.” SMART goals follow a framework that ensure they are specific, measurable, action-oriented, realistic, and time-bound.

“Setting clear goals and communicating them publicly helps to ensure success,” Laura continued. “It is also necessary to make goals that will be truly valuable. Objectives shouldn’t exist just for the sake of having them. This purpose motivates team members to truly care about their progress. These strategies have greatly improved our success in reaching the targets we set.”

About Red Rock Events

Red Rock Events specializes in experiential marketing solutions. Their fresh campaigns build strong connections between brands and consumers. The firm is well-known for its engaging approach. Their custom outreach model attains fast ROIs and rapid brand growth. As a result, many businesses have retained Red Rock Events’ services. The firm’s diverse customer portfolio includes start-ups and national companies. Learn how they’ve helped brands succeed in today’s marketplace. Visit their website at redrockeventsinc.com.