Rebel Athletic and Eastbay Announce Groundbreaking School Partnership

Rebel Athletic Cheer Apparel

Today two market leaders, Rebel Athletic and Eastbay, announced that they are joining forces to offer a groundbreaking, 360-degree uniform, accessory and equipment solution for all school team sports in the US, including dance and cheerleading.

As the exclusive custom cheerleading and dance uniform partner of Eastbay, only Eastbay school representatives will have access to the entire Rebel Athletic cheerleading and dance package, including custom uniforms, shoes and warm up gear, in districts serviced by Eastbay. In addition, Rebel Sales Reps will be able to offer a complete team sport solution, through Eastbay, to their customers.

Rebel Athletic has built their reputation over the past five years designing and manufacturing custom and couture uniforms for the All Star Cheerleading market, in which they are now the undisputed leaders. They bring this same dedication to service, design, quality, value and choice to the school market, offering a fresh new alternative to schools across the United States. 

Eastbay have been serving the dedicated, the driven, the focused and the elite school athlete for 35 years providing everything they need to excel, across every school sport with pro-grade athletic wear, footwear, and sports equipment.

Karen Aldridge, Founder and CEO of Rebel Athletic, said:

“We are excited to be the exclusive cheerleading uniform partner for Eastbay. We believe that schools everywhere, for the first time ever, now have a compelling and viable choice. We have built our reputation by putting the customer first, and are delighted to now be able to offer schools that same approach in partnership with Eastbay, a company built on the same principles and mission as us.”

Eastbay VP of Sales Ken West said:

“Rebel Athletic is redefining the game, creating looks and performance apparel that today’s cheer and dance athlete truly wants,” said Eastbay VP Sales Ken West. “Eastbay and Rebel are perfectly aligned partners. We are collectively dedicated to our deep connections with athletes, providing them with more dynamic experiences than ever before.”

About Eastbay: Eastbay is a Foot Locker Inc. company, established in Wausau, Wisconsin, in 1980 by two high school track coaches looking to supply their teams with performance cleats and product they couldn’t find in nearby sporting goods stores. They created a mail-order catalog and eventually a website with sports and athletic lifestyle products that found customers around the world. As a top-tier retailer of athletic shoes, apparel, and equipment, Eastbay is one of the world’s largest distributors of top performance brands including Nike, Jordan, adidas, Under Armour, New Balance, ASICS, Puma and many more. Eastbay fulfills more than 30,000 orders per day from its 500,000-square-foot warehouse. Eastbay has been part of the Foot Locker Inc. family since 1997. For more information about Eastbay, visit

Media Contact: Kyle Hahn

About Rebel Athletic: Rebel Athletic is the original, and fastest growing, global luxury couture cheer and dance uniform, apparel and accessory company. Rebel offers the most highly customized and intricately detailed garments available in the industry. For more information on team uniform and accessory offerings visit For more information on the Rebel Athletic retail line, visit

Media Contact: Abby Hoeffner

Source: Rebel Athletic


Categories: School Sports

Tags: Brand Partnership, Cheerleading, Eastbay, High School Cheerleading, High School Sports, Rebel Athletic, Youth Sports

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About Rebel Athletic

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Rebel Athletic Inc. is an American corporation and lifestyle brand engaged in the design, development, manufacturing, and global marketing and sales of girls and young women's athletic apparel, cheerleading uniforms, backpacks, shoes and accessories.

Abby Hoeffner
VP of Marketing, Rebel Athletic, Rebel Athletic
Rebel Athletic
2554 Tarpley Rd, Suite 114 (Suite 114)
Carrollton, TX 75006
United States