Reach Mobile Launches HD Smartphones at an Unbelievable Price to the Customer in the North East Market

Press Release • Jun 26, 2015
Mobile phones play a very important part in our modern lives. This is because they help us stay well connected and get the best out of our busy lives. With the advent of smart phones, it has become possible for us to have all the functions of a computer in a phone and this has improved our lifestyle immensely.

Kolkata, June 26, 2015 (Newswire.com) - Reach Mobile, part of the 1 billion USD Rashmi Group, and one of the country’s youngest and fastest growing Mobile handset brand, launched two new HD smartphones, Reach Klassy 300 HD & Reach Klassy 400 HD in the North East (NE) market. Specially priced at an introductory offer, Reach Klassy 300 & Reach Klassy 400 will set a new trend in user experience. Reach Mobile also introduced a dual SIM feature phone, Reach Champ R1800, at an unbelievably low price.

“Since the launch of Reach Mobile in the North East market we have received very encouraging response. This is the right time for us to focus in this market and expand our product portfolio. The launch of Reach Klassy 300 HD & Reach Klassy 400 HD will be followed by the launch of a varied range of handsets in the coming month catering to all the usage segments, ie, Feature Phone, Touch Phone, Smart Phone & now HD phones. We have broken the price barrier in the HD phone market segment with these two handsets. We are also introducing our new feature phone, Champ R1800 at a phenomenally low price”, said Mr Vinay Kumar, President, Rashmi Group.

Reach Klassy 300 HD has 5 inch HD screen with IPS panel which makes the visuals vivid and full of life. The 1.3 GHz quad core cortex A7 processor fully loaded with updated Android v4.4.2 (kitkat) enables it to swap through different apps easily. The handset has 8 MP back and 3.2 MP front camera and comes with a 2400 mAH battery. Internal storage memory is expandable upto 32 GB. Klassy 300 HD is also blended with some outstanding unique features like Smart Gestures, Smart Wake-up, Hot Knot gesture, Voice gesture camera, Print-through-phone & OTG (On-The-Go) where one can attach pen drive as well.

Reach Klassy 400 HD have 5 inch HD screen with IPS & OGS display gives higher uniform clarity. The smartphone is full to capacity with 1.2 GHz quad core cortex A7 processor, 1 GB RAM fully loaded with updated Android v4.4.2 (kitkat). The handset has 8 MP back and 3.2 MP front camera and comes with a 2400 mAH battery. Internal storage memory is expandable upto 64 GB.

Both Reach Klassy 300 HD and Reach Klassy 400 HD handsets have been designed with high resolution camera having LED flash & high clarity music features.

“Reach Champ R1800 comes with a mobile tracker, torch, FM channel & auto call recording facilites. The 1350 mAh battery will help to keep connected, uninterrupted, for a long time. It also boasts off a digital camera and an 8 GB expandable memory.

Reach Mobile is mostly focused on maximizing the user’s benefit by bringing a refreshing range of smartphones & now HD phones within everyone’s budget. We will be aggressively investing in branding & advertising in the state to boost up sales in form of 360 degree marketing via Print, TV, Radio, outdoor, etc. Also we will be looking into robust trade marketing efforts in terms of branding in retail & dealer points to enhance our visibility index in the category”, said Ms Kinjal Desai, Head, Corporate Affairs, Rashmi Group.

“North East is an extremely important market for us because the mobile phone market here has a huge potential. Our products will be available over 3000 retail points in six months time and we are targeting to sale 1,00,000 handsets per month across North East within a years’ time. We would be investing Rs 15 crore in manpower, infrastructure, marketing & advertising to enhance our market share in the North East region”, added Mr Vinay Kumar.

Currently, Reach Mobile has 250 distributors, over 10,000 retailers and over 200 service centers. In 2015-16, Reach Mobile plans to introduce path-breaking technology across different categories of handsets and also introduce mobile accessories. Reach Mobile is also planning to expand their horizon at pan India level to reach out to 500 plus towns & over 50,000 retailers and cross international boundaries at APEC region.

Reach Mobile product portfolio comprises of  more than 50 models today, ranging from feature rich, dual-SIM phones, touch-enabled smart-feature phones and 3G Android smartphones to the latest HD handset range designed for younger consumers in suburban and urban markets.

 About Reach Mobile

Reach Mobile is the latest diversification of the 1 billion USD Rashmi Group, renowned for its Steel, Ductile Iron pipes, Cements and Dredging businesses. It has the motto of bringing all the categories of mobile handsets within everyone’s reach. As aimed, the brand has already reached millions of Indians in a short span of time, aspiring to sell 500,000 handsets in a month on an average by the financial year end. ‘Value for money’ is what Reach mobile handsets are all about. Focused on maximizing the user’s benefit, Reach brings to the fore refreshing range of HD phones, Smartphones and feature phones with Apps, ring tones, games, wallpapers and even user manuals available online for you to download.

Tags

More Press Releases