SOUTHERN PINES, N.C., April 6, 2022 (Newswire.com) - Starting March 24 to April 30, military spouse-owned, all-American handbag company, R. Riveter is donating 10% of net sales to Military Child Education Coalition (MCEC) to help provide children of military parents with the tools they need to move on to the next stage of their lives, regardless if it's grade school, college, or the workforce.
The initiative is launched days ahead of the Month of the Military Child, which happens every April.
Founders Lisa Bradley and Cameron Cruse explain in a statement, "April is Month of the Military Child. As a military spouse-owned company, R. Riveter knows first-hand the resilience a family of a service member must possess. We know it is not easy making frequent moves, being apart from a parent, or having to continually adjust to new norms. There are challenges that come with the service lifestyle, and while it is often the decision of the service member and their spouse-military children are born into these sacrifices. We aim to bring attention to and celebrate all the military children who serve every day in their own way."
Those who wish to support the effort can do so with a minimum single purchase of any item (with the exception of the Heirloom Collection) worth $45 at R. Riveter's website from March 24 to April 30, 2022. Use the code MILCHILD2022 upon checkout to ensure that 10% of net sales from your purchase goes to MCEC. Those who use the code will also enjoy free shipping on their order.
Coinciding with the program's launch, R. Riveter is also releasing their exclusive 2022 print collection. This playful, purple gingham print honors the kids who have sacrificed their rights alongside their parents in the military.
R. Riveter is a company that employs military spouses across the country to create beautiful and meaningful handbags that represent the stories of each woman who worked on them. Their business model allows these women to have productive and flexible careers while following their military spouses from one assignment to the next. The brand has faced many difficulties and struggles through the years but plowed through them like true Americans. Today, R. Riveter has evolved from being a fashion brand to a symbol of a true purpose-driven sisterhood, one that aims to help create a better future for everyone.
To know more about R. Riveter and their products, you may visit https://www.rriveter.com.
Source: R. Riveter