Pursuant Group Wins Three Awards at the Dallas Ad Federation "ADDY Awards" Competition
Online, February 24, 2012 (Newswire.com) - Pursuant Group is proud to announce it received three ADDY® Awards from American Advertising Federation (AAF) Dallas last week. The technology-enabled strategic fundraising agency that serves nonprofit organizations brought home a Best of Show and a Gold ADDY in the Broadcast / Electronic, Interactive category for a video it created for Pepperdine University. Pursuant also received a Bronze ADDY in the same category for its creative on behalf of Arkansas State University.
Pursuant's Pepperdine University video demonstrates to alumni how their gifts contribute to the future of current and prospective Pepperdine students. The Arkansas State University video encourages ASU alumni to show their school spirit with a branded license plate from the alumni association. Both ads were created to help the universities drive exceptional results from their fundraising efforts.
The AFF Dallas ADDY® Awards recognize all forms of advertising from media of all types, creative by all sizes and entrants of all levels throughout the city. The fifth largest AAF club in the country, AAF Dallas utilized a judging methodology designed to allow each entry individual scores by multiple judges, which were then averaged to create the final score.
"The 2012 ADDY Awards show was one of the most successful events in our club's history. We had a capacity crowd and awarded 165 pieces of work from over 450 entries submitted," said Alex Wells, AAF Dallas 2012 ADDY Chair. "Pursuant's winning work, along with winning work from the other agencies and creative professionals that took part in this year's competition, clearly symbolizes the importance of Dallas as a center of creativity and innovation in the advertising world."
Pursuant's award-winning videos can be viewed on the company's awards page: http://www.pursuantgroup.com/about-us/awards/
About AFF Dallas
Founded in 1908, AAF Dallas has nearly 1,000 members and is affiliated with the Tenth District of the American Advertising Federation, part of AAF's national network of more than 200 ad clubs and 40,000 professionals. AAF Dallas, AAF's 2010-2011 Division 1 Club of the Year, strives to elevate the success of the advertising community through innovation, creative excellence, collaboration, professional development, education and philanthropic endeavors. To find out how to get involved in the Dallas ad community, visit www.aafdallas.org.